If you only have a very short time to gather qualitative research, it might be best to:
Answer: Ask Employees about Customer wants and needs
Turning your customer data into a compelling picture or story helps with:
Answer: All the above
Most organizations do not know their customers as well as they should because of all the following except:
Answer: There are too many transactional surveys
All the following are examples of mining unsolicited feedback except:
Answer: Results from Transactional Surveys
Watching a Customer order a product online is an example of:
Answer: Ethnographic research
Which of the following is the best example of a Persona?
Answer: Cindy, a housewife with two children
Personas and Customer Journey Maps are best described as:
Answer: Tools that help us gain insight into who our Customers are and what they do
Which of the following statements is not true?
Answer: Journey maps should be complex to allow for thorough evaluation
Which of the following is the best definition of a Transactional Survey?
Answer: Understands how a Customer perceives a recent interaction
Which of the following is the best definition of Ethnographic Research?
Answer: Research that studies the Customer in their own environment
We all have to start somewhere right?
CX is a very broad topic and there is a lot of help available on ACXPA. We have Customer Experience (CX) articles, courses on CX Management Fundamentals as well as our monthly live symposiums, private group for CX Professionals and our CX Community fortnightly roundtables.
Your Results
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Well done, you got some answers right and with a bit more learning you'll be smashing out those right answers in no time!
The good news there is a heap of help available right here on ACXPA. We have Customer Experience (CX) articles, courses on CX Management Fundamentals as well as our monthly live symposiums, private group for CX Professionals and our CX Community fortnightly roundtables.
Your Results
Correct answers are displayed in green, incorrect answers in red
Now that's a score worth celebrating!
As you already know, CX is a fast moving space so to keep on learning make sure you tap into resources right here on ACXPA. We have Customer Experience (CX) articles, courses on CX Management Fundamentals as well as our monthly live symposiums, private group for CX Professionals and our CX Community fortnightly roundtables.
Your Results
Correct answers are displayed in green, incorrect answers in red
You're a CX Superstar and got every answer correct - well done!!!
As you know, CX is a fast-moving discipline so make sure you keep on learning - there's a heap of resources right here on ACXPA including Customer Experience (CX) articles, courses on CX Management Fundamentals as well as our monthly live symposiums, private group for CX Professionals and our CX Community fortnightly roundtables.
Your Results
Correct answers are displayed in green, incorrect answers in red
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