🥇 How to Promote Your Call Centre Ranking

Congratulations on your outstanding performance in the ACXPA Call Centre Rankings. Whether you've been ranked #1 in your sector or secured a spot among Australia’s top contact centres overall, you’ve achieved something worth celebrating — and sharing.

We encourage you to share your result publicly in a way that reflects the spirit and integrity of the rankings. Below are some examples you can adapt — feel free to tweak the language to match your brand voice, as long as the meaning remains clear and accurate.

🗣️ Suggested Messaging Examples

If you're ranked #1 in your sector:
“We’re proud to be ranked Australia’s top [sector] call centre in the latest ACXPA Call Centre Rankings – a testament to our team’s commitment to delivering outstanding customer service.”

If you're the Overall #1:
“We’re honoured to be ranked the #1 call centre in Australia by ACXPA – recognised for both our ease of accessing a live person and for the high quality of service provided.”

If you placed in the Top 3 or received a notable mention:
“Ranked among the Top 3 [industry] call centres nationally in the latest ACXPA Rankings, our team continues to deliver customer experiences we’re proud of.”

💬 Media Talking Points

• Rankings are based on independent mystery shopping calls, not self-reported surveys.
• Calls are assessed using the ACXPA Contact Centre CX Standards comprising of 48+ different metrics.
• Key metrics assessed include: Overall CX, Accessibility, Agent Mastery and Wait Times.
• Calls are focused on sales or general enquiries to ensure consistency and comparability across organisations.
• Mystery shoppers do not identify themselves and engage as typical customers, receiving the same experience as any member of the public would.
• These results reflect new customer (i.e. sales) or general public interactions — customers calling about account-specific issues, technical support or complex cases may have a different experience based on internal triage or agent specialisation.
• Benchmarks reflect real customer experiences, not just internal KPIs or system-generated metrics.

📲 Share and Tag Us on Social Media

We love celebrating your success! If you're posting your result on social media, be sure to tag us so we can reshare your announcement and celebrate with you:

• LinkedIn: @ACXPA
• Facebook: @acxpa
• X/Twitter: @acxpa
• Hashtag: #ACXPARankings

Whether it’s LinkedIn, Facebook, your intranet, or internal newsletter, we’re here to help maximise the visibility of your achievement.

📸 Logos, Badges and Visual Assets

We’ve created a full suite of official graphics to help you promote your result across internal channels, social media, websites and email footers.

• Social media banners featuring your organisation’s logo – available for winners of Overall CX, Accessibility, Agent Mastery, and Wait Times.
• Official ACXPA badges – for #1 overall and #1 by sector across the four main metrics, without branding.
• Top 3 leaderboards – ideal for social media or internal announcements.
• ACXPA logo – included for use in co-branded collateral.

⬇️ Download Call Centre Rankings Media Assets

Please don’t alter badge colours or branding. Need a different format? Contact media@acxpa.com.au.

🔗 Links to Include

If you're sharing your result, please include a link to one of the following pages so people can view the full results and methodology:

• About the ACXPA Call Centre Rankings program
• View the current leaderboard results
• Learn more about ACXPA

Or share the direct link for your sector:

📝 Approved Descriptions

• About ACXPA (short): ACXPA is the independent industry association supporting Customer Experience and Contact Centre professionals across Australia.
• About ACXPA (medium): The Australian Customer Experience Professionals Association (ACXPA) supports customer service, contact centre and CX professionals with benchmarking, education, advocacy and industry standards that elevate service delivery and career growth.
• About the ACXPA Call Centre Rankings: Published quarterly, the ACXPA Call Centre Rankings are based on independent mystery shopping calls and assess contact centres against our national Contact Centre CX Standards across 48+ individual metrics.
• About the Contact Centre CX Standards: Developed by ACXPA, the Contact Centre CX Standards define what “good” looks like in call centre interactions. They include 48+ specific assessment criteria across two pillars: Accessibility and Agent Mastery.

📋 Key Guidelines

🗞️ Need Help with Media or Internal Comms?

We’re here to help. We can assist with:

• Quotes from ACXPA to include in your release
• Joint LinkedIn or social post coordination
• Custom image or badge sizes
• Clarification on methodology or language

Media Contact:
Justin Tippett, Chief Executive Officer – ACXPA
📞 0418 396 691
📧 ceo@acxpa.com.au