ACXPA Privacy Policy

This privacy policy relates to how the Australian Customer Experience Professionals Association ABN 58 817 433 774 74 (ACXPA) collects and handles your personal information. In this policy “we”, “our” and “us” refers to ACXPA.

For the purposes of this policy, “personal information” means information or an opinion about an identified individual, or an individual who is reasonably identifiable.

This Privacy Policy explains how we will treat your personal information that you provide to us in any way. We review our Privacy Policy regularly to ensure it is up-to-date so we encourage you to review it from time to time via the link on our website at acxpa.com.au

  1. Open and transparent management

We take our obligations under the Privacy Act 1988 (the Act) and the Australian Privacy Principles (APPs) very seriously and have implemented practices, procedures and systems to ensure we comply with those laws.

We are committed to maintaining the confidentiality and security of your personal information and managing it in an open and transparent way.

  1. Using a pseudonym or being anonymous

Wherever it is lawful and practical, you have the option of using a pseudonym or not identifying yourself when dealing with us. However, by doing so you acknowledge that it may affect our ability to provide our products and services to you. You will need to provide us with accurate personal details to create an account with us.

For clarification on circumstances where you must identify yourself, please contact us at support@acxpa.com.au. You may use a pseudonym or not identify yourself when making such a request.

  1. Collection of solicited personal information

3.1 Types of information collected

In the process of conducting our business, we collect a range of personal information about our members. This information can include such things as your full name, telephone number, email address, business address, details of your skills and responsibilities.

3.2 Personal information (that is not sensitive information)

We will only collect your personal information where:

(a) it is reasonably necessary for us to pursue one or more of our functions or activities; or

(b) we are required to by law.

3.3 Sensitive information

Some personal information (e.g. ethnicity, religion, membership of particular associations etc.) is sensitive and requires a higher level of protection under the Privacy Act. We will only collect your sensitive information when:

  • we have your consent; or
  • the collection is reasonably necessary for us to carry out one or more of our functions or activities.

3.4 Exceptions to the need for your consent

We will not need your consent to collect your sensitive information when:

  • it is required or authorised by law;
  • a “permitted general situation” exists as defined under the Act; or
  • a “permitted health situation” exists as defined under the Act.

3.5 Collection by lawful and fair means

We will only collect your personal information by lawful and fair means.  This includes using:

(i) “Cookies” to monitor your use of our website. Cookies are small files that are transferred to your computer’s hard drive through your web browser and enable our site to recognise your browser and remember certain information. If you do not wish to receive cookies, you should be able to configure your computer so that it disables cookies or does not accept them.

(ii) Google Analytics to track your use of our website. Google Analytics is a website analytics service provided by Google, Inc that places cookies on your computer’s browser. The information generated by the cookies about your use of our website is transmitted to Google. This information is then used for the purpose of compiling statistical reports enabling us to analyse the number of visits to our website, the average time spent on our website and the pages viewed. You should be able to configure your browser to disable Google Analytics.

3.6 Collection from you

Our preference is to try and collect your personal information directly from you via the signup processes and your membership profile pages on our website, as this is the best way to ensure its accuracy.  It also provides you with an opportunity to contact us with any questions about our Privacy Policy before collection.  We may also collect your personal information through correspondence (whether by post, telephone, email or live chat) or through our forms.

We will directly collect your personal information unless:

(a) your organisation provides us with your personal information as part of your membership with us;

(b) we have your consent to collect it from a third party; or

(c) we are required or authorised by law; or

(d) it is unreasonable or impracticable to do so and it is reasonably necessary and/or directly related to one or more of our functions.

  1. Dealing with unsolicited personal information

If we receive your personal information from a third party without having asked you for it, then within a reasonable time, we will determine whether we could have collected it in the ways outlined in paragraph 3 above.  If we determine that it could not have been collected in one of those ways and it is lawful and reasonable to do so, then as soon as practicable we will:

(a) destroy the information; or

(b) ensure that it is de-identified.

  1. Notification of collection

Before or at the time of collecting your personal information (or as soon as practicable afterwards) we will take reasonable steps to notify you or ensure you are aware of the following:

(a) our identity and contact details;

(b) circumstances where we have collected your personal information from you without your knowledge or from someone other than you;

(c) circumstances where we are required or authorised by law to collect your personal information;

(d) reasons why we have collected your personal information;

(e) what may happen if we do not collect all or some of your personal information;

(f) details of the persons or entities that we usually disclose personal information to;

(g) how you may access and seek correction of your personal information;

(h) how you can lodge a complaint with us; and

(i) whether we are likely to disclose your personal information to overseas recipients and if so, details of the likely countries that may receive your personal information.

  1. Use or disclosure

6.1 Personal information that is not sensitive

We collect, use, disclose and hold your personal information for the purpose of conducting our business.

We will not use or disclose your personal information (not being sensitive information) for another purpose (Secondary Purpose) unless:

(a) we first obtain your consent; or

(b) you would reasonably expect us to use or disclose it for a Secondary Purpose that is related to the Primary Purpose or – in the case of sensitive information – directly related to the Primary Purpose; or

(c) we are required to by law; or

(d) a permitted general purpose exists; or

(e) a permitted health situation exists; or

(f) we reasonably believe it is reasonably necessary for one or more enforcement related activities conducted by, or on behalf of, an enforcement body. In this circumstance we will make a note of such disclosure.

  1. Direct marketing

7.1 What is direct marketing?

For the purposes of this policy, “direct marketing” is the promotion of goods and services directly to you including through emails, telephone calls and through the mail.

7.2 Adoption of direct marketing laws

How we use your personal information for direct marketing is tightly controlled by the Act.  Under the Act we may use your personal information for the purposes of direct marketing if:

(a) we collected the information directly from you; and

(b) you would reasonably expect us to use or disclose your personal information for the purpose of direct marketing.

7.3 Personal information provided by third parties.

Unless it would be impracticable or unreasonable, we need your consent when:

(a) collecting your personal information from a third party for the purpose of direct marketing; or

(b) you would not reasonably expect to receive the direct marketing.

If at any time you want to know who provided us with your personal information, then please send a request to us at privacy@cxcentral.com.au. We will provide the details of that third party within a reasonable time and without charge.

7.4 Sensitive information

We will not use your sensitive information for the purposes of direct marketing unless you have given us permission in writing.

7.5 Opting-out

We will always provide a simple means for you to “opt-out” from receiving direct marketing, which typically involves an “opt-out” or “unsubscribe” link on emails, a check box on the collection notice or through a pop-up on your screen when you provide personal information online.

We will not use or disclose your personal information for the purposes of direct marketing if you have previously told us not to.

If at any time in the future you do not want us (or one of our service providers) to send you direct marketing material or you wish to cancel a previous consent, please inform us by contacting us at privacy@acxpa.com.au .  We will affect the change in a reasonable time and without charge.

  1. Cross-border disclosure of personal information

We will always endeavour to store your information on an Australian server, however we use some third parties for our business operations and to help us provide services to you that store information  overseas, such as our email distribution service based in the USA. 

We also take reasonable steps to ensure our members and suppliers are based in Australia, however this is not always within our control. You will be asked for your consent regarding each disclosure of your personal information to other members, and we recommend that you consider the member carefully before agreeing to disclose your information.

Where we disclose your personal information to an overseas entity, we will ensure we:

(a) have taken reasonable steps to ensure that they also treat it in accordance with the Act; or

(b) reasonably believe that the overseas entity is subject to the same or similar laws to that found in the Act and there are ways that you can take action to enforce those overseas laws; or

(c) expressly inform you of your option to consent to that disclosure and you then provide us with informed consent to do so; or

(d) are required or authorised by law; or

(e) a permitted general purpose exists; or

(f) a permitted health situation exists; or

(g) we reasonably believe it is reasonably necessary for one or more enforcement related activities conducted by, or on behalf of, an enforcement body. In this circumstance we will make a note of such disclosure.

  1. Adoption, use or disclosure of government related identifiers

We will not adopt a government related identifier as your identifier unless:

(a) we are required or authorised by law; or

(b) it is reasonably necessary to verify your identity for the purposes of our activities or functions; or

(c) it is reasonably necessary to fulfil our obligations to an agency or State or Territory authority; or

(d) it is required or authorised by or under an Australian law, or a court/tribunal order; or

(e) some (but not all) permitted general situations exist; or

(f) we reasonably believe it is reasonably necessary for enforcement related activities by, or on behalf of, an enforcement body; or

(g) where it is allowed under the regulations.

  1. Quality of personal information

We will take such steps (if any) as are reasonable in the circumstances to ensure that your personal information we collect, use or disclose is accurate, up-to-date, complete and relevant.

  1. Security of personal information

11.1 Protection

We will take such steps as are reasonable in the circumstances to protect your personal information:

(a) from misuse, interference and loss; and

(b) from unauthorised access, modification or disclosure.

11.2 Destruction

When we no longer need your personal information for a permitted purpose and we are not required to keep it to comply with any laws, we will take such steps as are reasonable in the circumstances to destroy your personal information or to ensure that the information is de-identified.

  1. Access to personal information

Upon your written request to privacy@acxpa.com.au we will provide you with a copy of your personal information that we hold unless:

(a) we reasonably believe that giving access would pose a serious threat to the life, health or safety of any individual, or to public health or public safety; or

(b) giving access would have an unreasonable impact on the privacy of other individuals; or

(c) your request for access is frivolous or vexatious; or

(d) the information relates to existing or anticipated legal proceedings between us and you, and would not be accessible by the process of discovery in those proceedings; or

(e) giving access would reveal our intentions in relation to negotiations with you in such a way as to prejudice those negotiations; or

(f) giving access would be unlawful; or

(g) denying access is required or authorised by or under an Australian law or a court/tribunal order; or

(h) we have reason to suspect that unlawful activity, or misconduct of a serious nature, that relates to our functions or activities has been, is being or may be engaged in and giving you access would be likely to prejudice the taking of appropriate action in relation to those matters; or

(i) giving access would be likely to prejudice one or more enforcement related activities conducted by, or on behalf of, an enforcement body; or

(j) giving access would reveal evaluative information generated within the entity in connection with a commercially sensitive decision-making process.

  1. Correction of personal information

13.1 Correction of personal information

We will take reasonable steps to correct your personal information (at no charge) if we are satisfied that it is inaccurate, out-of-date, incomplete, irrelevant or misleading. This extends to third parties that we have provided your personal information to unless it is impracticable or unlawful to do so. You may also request the correction of your personal information by contacting us at privacy@acxpa.com.au” privacy@acxpa.com.au.

13.2 Circumstances when we decline to make corrections

In certain circumstances, we may decline to correct your personal information.  When this occurs we will provide you with a written notice that sets out:

(a) the reasons for the refusal; and

(b) the mechanisms available to complain about the refusal.

  1. Making a Complaint

If you have a concern or complaint relating to our handling of your personal information or any breaches of the APPs, please notify us at privacy@acxpa.com.au  by outlining the nature of the complaint. We will endeavour to respond to your complaint within 30 days of receipt. If unresolved, the complaint may be referred to an external complaints resolution entity and finally, if necessary, taken to the Office of the Australian Information Commissioner.

If you would like a copy of this Privacy Policy sent to you then please request it by contacting us at privacy@acxpa.com.au and we will provide you with a copy of this Privacy Policy free of charge.

This policy was last updated October 2024.

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