Many businesses have some awareness that customer experience (CX) is a good thing to do, but the link between better business outcomes such as increased efficiency, increased profitability and higher employee engagement has been less understood. Consider this: To help improve your awareness and execution of CX, we’ve got a range of expert articles below written by Australian and global experts with best-practice processes, thought-provoking ideas and tips for Customer Experience (CX). We’ve also got a range of other resources for CX professionals, including: ACXPA Members also have access to a range of additional resources for people working in Customer Experience (CX), including our fortnightly CX Community Roundtables, Member Symposiums & Video Library, exclusive industry insights & data, premium downloads, training courses and lots more!Articles, Insights, Resources & Tips for Customer Experience (CX) in Australia