Articles, Insights, Resources & Tips for Customer Experience (CX) in Australia

Many businesses have some awareness that customer experience (CX) is a good thing to do, but the link between better business outcomes such as increased efficiency, increased profitability and higher employee engagement has been less understood. Consider this:

86% of buyers are willing to pay more for a great customer experience
73% of buyers point to customer experience as an important factor in purchasing decisions
65% of buyers find a positive experience with a brand to be more influential than great advertising
84% of organisations working to improve CX report an increase in revenue.

To help improve your awareness and execution of CX, we’ve got a range of expert articles below written by Australian and global experts with best-practice processes, thought-provoking ideas and tips for Customer Experience (CX).

We’ve also got a range of other resources for CX professionals, including:

Over 120 CX Stats that are constantly updated >
Downloads for CX Professionals such as Journey Maps, Customer Persona templates and more >
A fortnightly roundtable with other CX professionals in Australia to network, share insights and provide support in a moderated, safe place.
A Private Group to connect to other CX professionals >

ACXPA Members also have access to a range of additional resources for people working in Customer Experience (CX), including our fortnightly CX Community Roundtables, Member Symposiums & Video Library, exclusive industry insights & data, premium downloads, training courses and lots more!

See which membership is right for you >

How Australian businesses can cultivate customer relationships

With increasing rising cost of living pressures, learn how businesses can make a few workflow adjustments to ensure they continue to prioritise customer relationships.

Read article >