Customer Experience Templates, Guides and Calculators

ACXPA provides a range of customer experience templates, guides and calculators to help you power up your customer experience (CX). Just browse through the available options below.

We also have a range of other downloads to help improve your customer service, increase efficiency, optimise the CX, increase engagement and lots more! View all downloads >

ACXPA Individual Members get access to a range of premium resources including all our downloads below plus live monthly symposiums with industry experts, site tours, world-class training, networking events and lots more!  Learn more >

Customer Experience (6)

  1. The Customer Journey Mapping Template is available for download in a PowerPoint file and is completely editable.

    This download is only available for ACXPA Individual Members. Learn more>

    Filename Customer-Journey-Map-Template.pptx
    Filesize 177.46 KB
    Version 2.0
    Date added March 25, 2022
    Category Customer Experience
  2. Tennis Australia CX Strategy & Insights

    The full slide deck as featured in the CX Matters Podcast with Karen ‘KC’ Clydesdale, Head of Customer Experience and Customer Relationships for Tennis Australia.

    The slide deck contains:

    • CX Strategy and Principles
    • Human Centred Designed (HSD)
    • Tennis Australia CX Journey
    • Customer Segments
    • Building a customer-centric culture
    • CX Metrics and results

    This download is only available for ACXPA Individual Members. Learn more >

    Filename Tennis-Australia-insights-for-ACXPA-2023.pdf
    Filesize 2.34 MB
    Version 1
    Date added March 8, 2023
    Category Customer Experience
  3. Customer Retention Calculator

    It’s a lot harder trying to acquire new customers than retaining your existing customers and a way businesses measure the retention of their existing customers is by using a Customer Retention Rate (CRR). Download this free Excel calculator to quickly calculate your CRR.

    The Customer Retention Calculator is only available to download for ACXPA Subscribers (join for free) and ACXPA Members. Learn more about a membership >

    Filename Customer-Retention-Rate-Calculator.xlsx
    Filesize 123.56 KB
    Version 2.0
    Date added March 25, 2022
    Category Customer Experience
  4. How to Build the Foundations of a CX Program

    Exclusive for ACXPA Individual members, this presentation by Scott Downing covers all you need to know about setting up a CX program in your business. This slide deck accompanies the presentation that can be viewed here and it contains: 

    • The rationale of why it is important to know why you need a CX Program
    • How to kick start your CX Program; the tactical steps and order in which to do them
    • What you can expect to see happen in the business
    • NPS – is it the right metric and if so where to use it
    • A framework for sustainable change

    This download is only available for ACXPA Individual Members. Learn more >

    Filename How-to-build-the-foundations-of-a-CX-Program.pdf
    Filesize 884.47 KB
    Version 1
    Date added April 7, 2023
    Category Customer Experience
  5. The Customer Persona template will help you create customer personas for your business. The download is in Microsoft Powerpoint and all fields are completely editable making it easy to adapt to your business. 

    This download is only available for ACXPA Individual Members. Learn more >

    Filename Customer-Persona-Template.pptx
    Filesize 93.10 KB
    Version 1
    Date added December 14, 2022
    Category Customer Experience
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