S1 EP 9 Tennis Australia CX Insights

Tennis Australia CX Insights

In this episode of the CX Matters Podcast, host Justin Tippett talks to Karen ‘KC’ Clydesdale, Head of Customer Experience and Customer Relationships for Tennis Australia.

KC was very generous with her time and shared some great insights, learnings and tips covering a range of topics including:

  • CX Strategy and Principles
  • Human Centred Designed (HSD)
  • Tennis Australia CX Journey
  • Customer Segments
  • Building a customer-centric culture
  • CX Metrics and results

You can listen to the podcast here using the player below or via your favourite podcast platform. You can also watch the video directly below in the browser or on Youtube.

Bonus! ACXPA Members can download the full slide deck used by KC that contains some great diagrams, journeys, segments etc.

Listen now to the Podcast

Just click play below! If you’d rather listen on your favourite podcasting platform, you’ll find the links at the bottom of the page.

CX Matters Podcast

March 8, 2023 · Season 1 · Episode 9

52 Min, 45 Sec · By ACXPA

In this episode of the CX Matters Podcast, host Justin Tippett talks to Karen 'KC' Clydesdale, Head of Customer Experience and Customer Relationships for Tennis Australia.   KC was very generous with her time and shared some great insights, learnings and tips covering a range of topics including: CX Strategy and Principles  Human Centred Designed (HSD) Tennis Australia CX Journey Customer Segments  Building a customer-centric culture  CX Metrics and results You can listen to the podcast here using the player below or via your favourite podcast platform. You can also watch the video directly below in the browser or on Youtube. Bonus! ACXPA Members can download the full slide deck used by KC that contains some great diagrams, journeys, segments etc. 

Watch the Podcast recording

Tennis Australia CX Insights Presentation
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