Loading

That email is already being used!

The email address entered is already registered as a Subscriber.
To purchase a membership, please log in first!


Home Customer Persona Wizard

 +61 3 9492 2871      enquiries@acxpa.com.au

Member access required

You’ve discovered content reserved for ACXPA members. Some resources are open to free Subscribers, most unlock with Individual Membership, and Business Membership gives your whole team full access to every resource on the platform.

Practitioner-led resources for customer service, CX, and contact centre professionals — 80+ tools, calculators, templates and frameworks, benchmarking data, and live support including monthly Roundtables and Open Mic sessions, all built by people who’ve actually run these operations.

View Membership Options →
Get Free Subscriber Access →

Individual Membership required

You’re logged in with Subscriber access. Upgrade to Individual Membership to unlock this content — or choose Business Membership for full access to every resource across your team.

You’re one step away from practitioner-led resources for customer service, CX, and contact centre professionals — 80+ tools, calculators, templates and frameworks, benchmarking data, and live support including monthly Roundtables and Open Mic sessions you won’t find anywhere else.

Upgrade Your Membership →
See What You’ll Unlock →

Switch to your Individual Membership

You’re signed in with your membership admin account. It’s for managing your team’s Business Membership, so tools and resources are used from an Individual Membership.

Your own Individual Membership gives you everything your team gets.

How to switch:

Choose Switch Account in the grey menu bar at the top of the page. No Individual Membership yet? Allocate one to yourself from your membership dashboard.

Go to your membership dashboard →

Business Support & FAQs

Switch to your Individual Membership

You’re signed in with your membership admin account. It’s for managing your team’s Vendor Membership, so tools and resources are used from an Individual Membership.

Your own Individual Membership gives you everything your team gets.

How to switch:

Choose Switch Account in the grey menu bar at the top of the page. No Individual Membership yet? Allocate one to yourself from your membership dashboard.

Go to your membership dashboard →

Vendor Support & FAQs

Already a member? Log in here

FAQs

Got questions about the Customer Persona Wizard?

What does the Customer Persona Wizard do?

It guides you through seven steps to build a customer persona your team can use to make decisions, not just a demographic profile. Each persona is linked to business context such as lifetime value tier, retention rate, acquisition cost band and strategic importance.

Who can use it?

The wizard is for Business Membership seats only. Individual and Vendor members, free Subscribers and visitors don't have access.

If you own a Business Membership, switch to your Individual Membership to use it, as the admin login is only for managing the membership. See what's included at https://acxpa.com.au/business-membership/

What method is it built on?

It uses Jobs To Be Done and Strategyzer's Value Proposition Canvas, plus an anti-persona note. You'll cover functional, emotional and social jobs, pains and gains, and behaviours such as decision triggers, preferred channels and objections.

How long does it take, and can I finish later?

It takes about 15 minutes. Your progress saves automatically, so you can close the tab and come back later, and saved personas sync to your ACXPA member account across devices.

What do I get at the end?

A branded ACXPA PDF for each persona, ready to share or present. The PDF leaves out any sections you didn't fill in, and to change it you edit the persona in the builder and generate the PDF again.

How many personas can I save?

You can keep up to 25 personas in your member library, synced across your devices.

Still stuck? Ask the ACXPA team and we'll help.

Where to next

Get more done with these related tools

FreeCustomer Persona Readiness CalculatorReady to build personas people will use? Ten questions check your data, research and buy-in, then give you a readiness score and next steps.Open Individual MembersCustomer Journey Mapping TemplateMap your customer journey without starting from a blank slide. An editable PowerPoint for stages, touchpoints, emotions and pain points.Open SubscriberCustomer Persona Template (PowerPoint)Put a persona on one slide your stakeholders will read: goals, frustrations, motivations, preferred channels and a personality scale, ready to edit.Open

ACXPA Platinum Sponsor

Log in with your email address

or Become an ACXPA Member

Forgot your details?

Create Account