CX Roundtable • April 2026

CX Friction: Finding the Moments That Matter

Why do so many CX initiatives stall after the journey map is complete — and how do you separate the friction that's damaging trust from the friction that's actually protecting it?

Host: Justin Tippett
Panel: James McIntyre, Andrew Ritchie
Duration: 56:01
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April 2026 CX Roundtable Host & Panel

The practitioners behind the discussion.

Panellist Andrew Ritchie

Andrew Ritchie

Founder & Strategy Director, Wonder Works Digital

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