The 2024 Australian Contact Centre Industry Best Practice Report: AI, remote work, attrition, self-service, CX metrics, rankings and salaries.
Call centre hold music shapes a caller's mood before an agent even speaks. What actually works on phone audio, the psychology of waiting, virtual callbacks and iOS 26 Hold Assist, Australian licensing rules, and how to cut abandonment.
Replacing a contact centre agent typically costs around 30% of their annual salary — roughly $19,000–$20,000 for a frontline agent, and more for longer inductions. How to calculate your true cost across recruitment, training and lost productivity, and how to reduce it.
Customer Experience Statistics You Can Actually Cite
ACXPA |Customer Experience (CX), Industry insights |0Customer experience statistics — every one dated and linked to the organisation that ran the research. Filterable by topic and region, with the most-recycled unsourced stats called out and removed.
Popular Call Centre Metrics
Justin Tippett |Contact Centres, Contact Centre Managers, Contact Centre Team Leaders |0The 10 most popular call centre metrics — Service Level, ASA, AHT, FCR and more — with formulas, benchmarks and how to read each in context.
The 2023 Australian Contact Centre Industry Best Practice Report: remote work, attrition, engagement, AI, wellbeing, training, WFM and salaries.
Empathy Statements for Customer Service
ACXPA |Customer Service, Contact Centre Employees, Contact Centres |1Empathy statements are words or phrases that show a customer you understand and care about how they feel — the foundation of de-escalation.
A persona is a semi-fictional character built on research. Skip the research and you've drawn a portrait of your own assumptions.
🟨 Outstanding – Above 91%
🟦 Exceeds Standards – 76% to 90%
🟩 Meets Standards – 61% to 75%
🟧 Below Standard – 45% to 60%
🟥 Poor – Below 45%
Ratings are based on the ACXPA Contact Centre CX Standards >
🟨 Outstanding – Above 91%
🟦 Exceeds Standards – 76% to 90%
🟩 Meets Standards – 61% to 75%
🟧 Below Standard – 45% to 60%
🟥 Poor – Below 45%
Ratings are based on the ACXPA Contact Centre CX Standards >
Latest Articles

2026 Australian Contact Centre Best Practice Report
The 2026 Contact Centre Best Practice Report: AI automation and self-service, observability, attrition, team leaders, rankings and salaries.Read article »
Customer Service Best Practices for Medical & Health Practices
33 customer service best practices for medical practices, covering the phone, reception, delays, complaints and what leading practices do differently.Read article »
🟨 Outstanding – Above 91%
🟦 Exceeds Standards – 76% to 90%
🟩 Meets Standards – 61% to 75%
🟧 Below Standard – 45% to 60%
🟥 Poor – Below 45%
Ratings are based on the ACXPA Contact Centre CX Standards >
Latest Glossary Terms

Customer Retention
Customer retention is keeping existing customers loyal over time, rather than losing them to churn and constantly acquiring new ones.Read More »
Customer Service Representative
A customer service representative (CSR) is the frontline agent employed to handle customer enquiries across phone, chat, email and more.Read More »
Upcoming Courses & Events
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July 2026 Technical Support Customer Service Essentials
Suitable for employees working in technical support and helpdesk roles, this July 2026 Tech Support Customer Service Essentials course is delivered via a live 3-hour...View event > -
July 2026 Reception Foundations
The July 2026 Reception Customer Service Foundations course teaches premium customer service skills specifically for front desk/reception...View event > -
July 2026 Inbound Phone Sales Essentials
The July 2026 Inbound Phone Sales Essentials course helps employees build engagement with customers and increase sales opportunities (without the use of...View event > -
August 2026 Tech Support Foundations
The August 2026 Helpdesk/Tech Support Foundations training course teaches premium customer service skills delivered via 2 x 3-hour...View event > -
CX Roundtable August 2026
The ACXPA August 2026 Live CX Roundtable is a free monthly, expert-led online discussion featuring a rotating panel and a fast-paced, structured format. Each...View event >



















