New Sector Benchmarking

Your sector isn’t listed yet?
Let’s change that.

We benchmark real customer interactions against the Contact Centre CX Standards — even when your industry isn’t published yet. Be the first in your sector, help set the national baseline, and lock in a founding “first in sector” discount.

First in sector · founding discount · priority support
Be the benchmark First in sector
The first organisation in a new sector sets the standard everyone else is measured against — and is rewarded for it.
Founding discountYes
Priority supportYes
Influence over the baselineYes
7
sectors published — and growing
48+
metrics scored against the CX Standards
1st
in sector earns a founding discount
Real
interactions — not surveys or self-scoring
Where we are today

Sectors we already publish

Our national rankings already cover these industries. If yours isn’t here, you’re exactly who we want to hear from.

Aged Care Banks Car Insurance Local Councils Education Providers Energy Retailers Internet Providers Your sector?
The opportunity

Not listed yet? That’s exactly what we want.

We’re actively expanding our benchmarking program into new industries — and we partner with the first organisation in each new sector to set a meaningful baseline. You get an independent read on your performance and a genuine say in how your industry is measured.

🎯
You set the baseline
Your results establish the starting benchmark for your industry — so every future comparison is meaningful and consistent. Real influence, not just a report.
🏆
You get rewarded
The first organisation to help launch a new sector receives a generous “first in sector” discount, plus priority support to move fast from insight to action.
📊
You get real answers
Not “interesting data” — clear, executive-ready findings on what’s working, what’s risking your CX outcomes, and what to fix next.
How it works

From new sector to national baseline in three steps

1

Tell us your sector

Send your industry, the channels that matter (phone, email, chat) and rough interaction volumes. We’ll confirm fit and share your founding-discount details.

2

We benchmark it

We assess real customer interactions against the Contact Centre CX Standards — the same framework and assessors used across every published sector.

3

You set the standard

Your results become the baseline for your sector — and you get executive-ready insight, a founding discount and priority support to act on it.

Two ways to start

Choose how public you want to be

However you begin, every assessment uses the same national CX Standards. The difference is simply how visible your results are.

Great first step
Peer & Competitor Benchmarking
Launch your sector & compare
From $750/month ex GST · trial from $697
  • 48+ metrics across Accessibility & Agent Mastery
  • Compare against peers or competitors you choose
  • Helps establish your sector’s public baseline
  • Optional public listing — you decide
Explore Peer & Competitor
Private Benchmarking
When assurance matters
From $977/month ex GST
  • Best for regulated sectors & complex journeys
  • Deeper root-cause insight & targeted assurance
  • Add compliance & custom checks
  • Always private unless you choose otherwise
Explore Private

Not sure which fits? Tell us your sector and goals — we’ll recommend the lightest option that answers your question, and confirm your founding discount.

Why ACXPA

Why benchmark with us

📞
Real interactions, not surveys
We measure what actually happens on real calls, emails and chats — the experience your customers really get.
📑
Standards-based & defensible
Scored against the Contact Centre CX Standards — the national framework, published openly, not a proprietary black box.
📈
Executive-ready outputs
Clear findings across people, process and technology — what’s working, what’s at risk, and what to fix next.
🏆
First-mover advantage
Shape how your whole industry is measured — and be recognised as the benchmark others are compared against.

Put your sector on the map.

Send us your sector name and a quick overview — call types and rough volumes — and we’ll come back with next steps and your “first in sector” discount. Prefer to talk? Call +61 3 9492 2871.

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