Strategic sponsorship with the organisation shaping customer service, contact centres & CX standards worldwide
ACXPA is an independent, practitioner-led platform trusted by the people responsible for customer service, contact centre performance, and CX strategy. Sponsorship is not about buying impressions — it’s about earning influence, authority, and access where decisions are made.
Sponsors partner with ACXPA through carefully governed, standards-aligned integrations — appearing where professionals learn, benchmark, and make decisions over time, not through one-off campaigns or volume-based promotion.
How sponsorship with ACXPA works
Sponsorship with ACXPA is deliberately structured to prioritise credibility, governance, and long-term value. We work with a small number of aligned partners at any time — integrating brands where professionals actively learn, benchmark, and make decisions.
Designed for credibility first
Sponsorship is built around independent standards, practitioner-led content, and decision-support tools — not interruptive advertising or volume-driven promotion.
Integrated across real decision environments
Partners appear within high-intent contexts such as benchmarks, frameworks, learning, and community touchpoints — where professionals are evaluating options and shaping strategy.
Structured for long-term alignment
Sponsorship is always-on and governed, designed to compound familiarity and trust over time — rather than relying on short-term campaigns or exposure spikes.
Sponsorship beyond clicks and impressions
AI-driven discovery has fundamentally changed how professionals evaluate vendors, platforms, and partners. Visibility alone no longer builds confidence — credibility, authority, and context do.
Authority compounds — impressions don’t
In an AI-mediated environment, brands win by being cited, trusted, and recognised — not by chasing short-lived clicks or inflated exposure metrics.
Decisions are shaped in context
Professionals form opinions while benchmarking, learning, setting standards, and justifying investment — not while scrolling feeds or consuming generic content.
ACXPA operates where trust is built
Sponsorship integrates brands into governed, practitioner-led environments that influence how AI, peers, and decision-makers reference solutions over time.
This is why ACXPA sponsorship prioritises long-term authority, repeat exposure in high-intent contexts, and standards-aligned integration — not volume-based promotion or one-off campaigns.
How sponsors typically work with ACXPA
Sponsorship is rarely about a single placement. Most partners use ACXPA as an always-on channel to build credibility, stay visible, and support longer sales cycles — without relying on hard-sell tactics.
Technology platforms
CX and contact centre platforms use ACXPA to build trust early — aligning with standards, benchmarks, and practitioner content so they’re familiar before shortlists are formed.
- Thought leadership and insight-led content
- Persistent presence on high-intent pages
- Selective EDMs to support launches
Outsourcers & service providers
Service partners sponsor ACXPA to reinforce credibility beyond procurement — demonstrating governance, capability, and outcomes to operational leaders.
- Association with quality standards
- Roundtable and community visibility
- Brand familiarity across the year
Consultancies & specialists
Advisory and specialist providers use ACXPA to signal expertise and seriousness — positioning themselves as evidence-led partners rather than sales-driven vendors.
- Standards-aligned thought leadership
- Targeted exposure to decision-makers
- Credibility that compounds over time
What sponsorship with ACXPA is (and isn’t)
ACXPA partnerships work best when your goal is to build trust, earn authority, and engage the industry in a way that’s useful — not intrusive. This section is here to make sure we’re the right fit.
It is
- Practitioner-led alignment with standards, benchmarks, and trusted industry resources.
- Year-round visibility across high-intent pages, content, and community touchpoints.
- Thought leadership delivered through useful content, events, and collaboration — not sales pitches.
- Governed access to opt-in audiences, with limits that protect trust and performance.
It is not
- Pay-to-play — we don’t sell credibility or editorial influence.
- Unlimited list access — promotion is capped to protect engagement and outcomes.
- Hard-sell content — our audience expects practical value, not pitches.
- A one-off campaign — this is compounding presence, not a short burst.
If your best work is educational, evidence-based, and genuinely helpful to the industry, ACXPA is likely a strong fit. If you’re primarily looking for cheap impressions or broad blast EDMs, we’ll probably disappoint you.
Three outcomes sponsors buy
Sponsorship with ACXPA is designed around business outcomes — not a checklist of placements. Each tier scales how deeply you integrate across these three levers.
Be associated with trusted standards
Build credibility by aligning your brand with practitioner-led benchmarks, frameworks, and quality guidance. This is where trust is earned — before the shortlist is written.
- Co-created insights and practical resources
- Standards-led positioning and association
- Brand trust that compounds over time
Reach decision-makers with intent
Engage an opt-in audience responsible for CX, service operations, workforce performance, and transformation — through governed channels that protect engagement.
- Newsletter features and targeted placements
- Limited standalone EDM opportunities (capped)
- Roundtables and community touchpoints
Stay front-of-mind year-round
Sponsorship is always-on visibility across high-intent environments — where your brand is seen repeatedly in context, not lost in a feed.
- High-traffic pages and persistent placements
- Content that keeps working after publication
- Compounding brand familiarity and trust
Why marketing teams choose ACXPA
ACXPA sponsorship is often approved not because it replaces other channels — but because it complements them where traditional tactics fall short.
- High-intent, opt-in audience — not rented lists or algorithm-driven feeds
- Brand safety by design — no spam, no influencer noise, no pay-to-play content
- Long sales-cycle alignment — supports awareness, trust, and recall over time
- Context over clicks — seen alongside standards, benchmarks, and decision tools
- Governed frequency — limited EDMs and placements protect engagement
- Always-on efficiency — fewer campaigns, longer shelf life
Sponsorship tiers (choose your level of integration)
Each tier increases how deeply your brand integrates across ACXPA’s platforms, content channels, and industry touchpoints. If you’re unsure where to start, we’ll recommend a tier based on your goals and the maturity of your category.
Bronze
Credibility + foundational presence
Best for brands entering the market or building early trust. You’ll establish visibility in high-intent environments and align with ACXPA’s practitioner-led reputation.
- Baseline brand visibility across core touchpoints
- Entry-level content and directory positioning
- Clear pathway to scale into Silver/Gold
Silver
Momentum + engagement
Ideal for brands ready to drive consistent engagement and stay present across the year. Silver extends your reach through stronger content distribution and community visibility.
- More prominent, more frequent placements
- Increased content amplification opportunities
- Stronger integration across channels
Gold
Category leadership
Designed for brands that want to lead the conversation. Gold partners become highly visible contributors to the industry — through premium placements, collaboration, and thought leadership.
- Premium visibility in high-intent environments
- Thought leadership and co-created initiatives
- Deeper access to audiences and formats
Platinum
Industry-shaping partnership
Platinum is for brands that want true strategic partnership — with full integration, premium media opportunities, and category-defining association. This is the highest level of visibility and influence.
- Top-tier placements and persistent visibility
- Industry initiatives, naming rights, and premium integration
- Maximum brand authority + year-round recall
Packages are designed to flex around your goals. If you have a specific campaign, product launch, or category focus, we can tailor an integration plan within your tier. Talk to us and we’ll recommend the most efficient path.
How sponsorship works (always-on, not one-off)
This is designed to compound. Sponsors are integrated into the places ACXPA members and subscribers return to throughout the year — standards, tools, benchmarks, learning, and roundtables — so your brand earns recall through repeated, high-context exposure.
Align the story
We define what you want to be known for and where it fits in the ecosystem — then package it into an evidence-based message that resonates with practitioners.
- Positioning + category fit
- Best channels + formats
- Governance (what we will / won’t promote)
Deliver value first
The highest-performing sponsorship content is genuinely useful. We favour practical guidance, benchmarks, case studies, and frameworks over product-heavy messaging.
- Co-created insights (optional)
- Roundtable integration where relevant
- Content that compounds over time
Earn repeated recall
Your brand is placed where audiences return — with measured frequency and high trust. We’d rather deliver fewer touchpoints that work than many that burn the list.
- Persistent placements
- Targeted newsletter distribution
- Quarterly optimisation review
Who this works best for
ACXPA sponsorship performs best for brands that want long-term trust and category leadership — and are willing to lead with usefulness rather than hard selling.
Technology & platforms
Best for brands targeting CX, contact centre, workforce performance, QA, coaching, analytics, and digital service operations — especially where buying cycles are complex and trust matters.
- Enterprise & mid-market decision-makers
- High-consideration, shortlist-driven categories
Outsourcers & service partners
Strong fit when you want to build credibility beyond procurement — with leaders who care about service outcomes, governance, and standards.
- Operations leaders and transformation teams
- Quality, performance, and CX stakeholders
Consultancies & specialist providers
Works when you want to be seen as credible, evidence-led, and standards-aligned — and you can demonstrate real outcomes without hype.
- Capability building and operational improvement
- Longer sales cycles where trust is decisive
Independent governance & brand safety
ACXPA is practitioner-led and independently governed. Sponsorship does not influence editorial decisions, standards development, rankings, or benchmarks. All sponsor activity is reviewed to ensure relevance, quality, and alignment with member expectations.
Frequently asked questions
These are the questions we typically get from sponsors and marketing teams before they commit. If you have a specific requirement, we’ll cover it on the discovery call.
Both help you build awareness and generate leads — but they operate at very different levels.
Sponsorship is designed for brands that want to earn category authority and stay visible where practitioners and decision-makers return throughout the year. It’s always-on integration across ACXPA’s ecosystem — not a one-off campaign.
- Premium visibility in high-intent environments (tools, hubs, benchmarks, and key pages)
- Thought leadership formats (education-led content, roundtable integration, reports, and features)
- Governed promotional access (select channels, caps, and standards that protect credibility)
- Deeper partnership options (co-created initiatives and premium positioning)
Vendor Membership is a lighter-weight way to establish your presence and participate — ideal if you’re starting out or want a base layer before you scale.
- A listing in the ACXPA Supplier Directory
- Ability to promote events, publish articles, and share announcements (subject to governance)
- Community participation opportunities (where appropriate)
In short: Sponsorship is for brands that want to be consistently associated with credibility and leadership — Vendor Membership is a foundation layer.
No. Sponsorship stands on its own.
That said, sponsors are typically positioned across the same environments where Vendor Membership is active (directory presence, publishing formats, and governed community touchpoints) — so your sponsorship plan often includes those practical “foundation” elements anyway.
The key difference is this: sponsorship is designed to compound visibility and authority across the year.
Our audience spans the full operating chain — from frontline leadership through to executive decision-makers. Based on our current member + subscriber mix, roles are typically distributed as:
- Frontline (9%)
- Team Leaders / Supervisors (17%)
- Managers (23%)
- Senior Managers (13%)
- Executives (15%)
- Senior Executives (8%)
- Consultants (11%)
- Self-employed / Small Business Owner (4%)
While senior decision-makers matter, we also deliberately build relationships across the full career journey — many leaders started on the phones. We also have a large social community, including over 23,000 followers on our Call Centre Legends page.
Our sponsorship packages start from $8,000 ex GST per year, with tiers designed to suit different brand goals, budgets, and levels of integration (Bronze through Platinum).
The point isn’t “more placements” — it’s efficient, governed visibility where decision-makers return: benchmarks, standards, tools, hubs, learning, and community touchpoints.
Yes — with strict governance to protect trust and performance.
Sponsors may be eligible for up to four standalone EDMs per year to opted-in subscribers, subject to fit, timing, and content quality. Frequency is capped so when you land in the inbox, it counts.
- Monthly newsletter feature placements (governed)
- Offer features where relevant to opted-in audiences
- Always-on placements across high-intent pages
We do not provide raw database access. All delivery is managed through ACXPA’s governed channels.
Yes — where it’s genuinely educational and standards-aligned. We focus on content that helps practitioners make better decisions. Product pitches do not perform, and we don’t run them.
- Webinars and expert sessions (co-hosted / moderated)
- Member Bite video contributions (education-led)
- Roundtable integration where relevant to the topic
- Industry reports and benchmark-led features
- Vendor Showcase video (professionally presented, ACXPA-branded)
If your team has a strong point of view backed by evidence and outcomes, we’ll help you package it into a format that performs.
Let’s discuss the right sponsorship tier
Sponsorship works best when the tier matches your strategic intent. In a short discovery session, we’ll confirm fit, recommend the most efficient tier (Bronze–Platinum), and outline an integration plan that builds authority without over-promoting or eroding trust.
- Tier guidance: confirm the right level of integration (Bronze–Platinum)
- Channel plan: where you should show up (and where you shouldn’t)
- Governance: how we protect credibility, quality, and brand safety
Prefer email? Send your category, target audience, and preferred tier (if known) — we’ll respond with next steps.
