Articles by Rod Netterfield
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Rod has a 15+ year career working for a variety of mid-tier and large global organisations, designing, and implementing customer experience (CX) strategies. He is a co-founder and Director of Humind – a CX design and consultancy collective, aimed at helping organisations to discover, design, and deliver experiences with the human in mind.
Why Journey Mapping is a team sport
A journey map built alone describes your assumptions. Two real projects — in education and finance — on why the room has to build it with you.
An introduction to customer personas
A persona is a semi-fictional character built on research. Skip the research and you’ve drawn a portrait of your own assumptions.
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