Our History

“Where it all began.”

Driven by a genuine passion to promote the contact centre industry, Ac3TV was created to showcase the incredible career opportunities it offers.

At the time, no one was producing content purely for the benefit of the industry—free from any commercial agenda. Ac3TV focused on inspiring stories, interviews with key industry figures, and career insights, demonstrating that success is within reach for anyone willing to apply themselves in this dynamic field.

There were two key streams—one for frontline employees and another for executives.

“Filling the knowledge gap.”

The Contact Centre Central website was built to meet a growing demand for expert-driven, vendor-free content. It became a hub for interviews, articles, glossaries, and directories, empowering professionals to learn directly from industry leaders.

“A platform for frontline heroes.”

With a focus on frontline employees, this page quickly became a community where call centre professionals could connect, laugh, and feel valued. Today, the Call Centre Legends page has over 22,000 followers, continuing to celebrate the unsung heroes of the industry.

“Expanding our focus.”

Recognising the growing importance of CX, we rebranded as CX Central to serve a broader audience beyond contact centres. This evolution brought expanded resources and a website capable of supporting our increasing traffic.

“Making connections easy.”

The CX Directory was designed to help businesses find trusted suppliers in categories like call centre outsourcing, technology, and consulting. Rebranded as the ACXPA Supplier Directory, it remains a free and valuable resource.

“The next chapter begins.”

After years of preparation, ACXPA was launched to provide a world-class experience for members. Offering a range of resources, events, and support, it is now the cornerstone of Australia’s CX and contact centre community.

• February 2023: Hosted our first ACXPA Victoria event, combining site tours and a symposium.

• May 2023: Launched ACXPA SA with a networking event.

• August 2023: Introduced Community Roundtables and the Call Centre Rankings Reports.

• May 2024: Debuted our Call Quality Assessment Service.

• July 2024: Launched ACXPA QLD with a networking event.

• October 2024: Added self-paced training courses and an advanced Learning Management System.