Anthony Marafioti is a Sales and Operations Executive with a robust and innovative approach to crafting solutions that enhance operational efficiency and effectiveness.

With over 18 years of experience in contact centres, multi-channel operations, leadership, and overall business operations, Anthony has developed a dynamic leadership style centred on inspiring, motivating, and driving extraordinary results from teams.

Throughout his career, Anthony has honed his expertise in the contact centre and BPO services industry. His strengths include:

• BPO Services
• Corporate Strategy
• Call Centres
• Leadership Development
• Organisational Behaviour
• Inbound & Outbound Start-ups
• Turnarounds of Distressed Operations
• Guiding Rapid Growth

One of Anthony’s key strengths is fostering a successful culture within leadership groups. He’s keenly aware of the influence leaders have and has consistently delivered high-quality business results through effective leadership and strategy.

Key Roles in Anthony’s Career:

• National Operations Manager – At one of Australia’s largest utility companies, improving efficiency and customer satisfaction across nationwide operations.
• Head of Sales & Operations – At a major multi-channel comparison service, delivering rapid growth and market leadership.
• Sales Manager – At one of Australia’s leading banks, leading a high-performing team to record sales success.
• Client Operations Manager – At a global BPO provider, ensuring top-tier service delivery and client satisfaction.

Anthony’s decision to join ACXPA stems from a deep desire to give back to the industry that shaped his career. He’s passionate about helping others achieve their goals and contributing to the ongoing evolution of the CX and BPO sectors.

He brings his expertise, energy and commitment to excellence to the ACXPA VIC Advisory Board, helping ensure the association continues to thrive.