Irene is an experienced and passionate customer experience leader with over 20 years working across digital innovation, omnichannel communications, and customer engagement. She has built a strong reputation for helping organisations create meaningful, scalable, and personalised experiences that drive real business outcomes.
In her current role as VP Sales at Engage Hub, Irene partners with clients across industries including government, retail, financial services, and sport. She specialises in leveraging automation, AI, and data-driven insights to transform customer journeys and improve operational efficiency.
Throughout her career, Irene has held roles spanning operations, digital product strategy, and account leadership. She is known for her ability to bridge the gap between strategy and execution, delivering impactful results through collaboration and a deep understanding of evolving customer needs. Her work has contributed to long-standing client relationships that speak to her professionalism, creativity, and results-oriented mindset.
Irene joined the ACXPA NSW State Board to contribute to shaping the future of customer experience in Australia. She is passionate about sharing knowledge, supporting fellow professionals, and helping to elevate the importance of CX across all sectors. ACXPA represents a vibrant, forward-thinking community where meaningful progress happens — and she is excited to be part of that.
Outside of her professional life, Irene enjoys spending time with her husband and young son, cooking for her extended family, and following all things motor racing and Greek television dramas. She looks forward to contributing to the ACXPA community.
ACXPA Advisory Board Members generously volunteer their time alongside their professional roles.
We believe it’s important to recognise the organisations they represent — the ones that enable them to share their expertise and insights with our community.
By bringing their real-world experience to ACXPA, they help strengthen the industry, foster meaningful connections, and raise standards across the board. We encourage you to consider working with these organisations if their services align with your needs.
Irene Trochilas
VP Sales
Enabling brands across the globe to revolutionise customer journeys using advanced AI to deliver hyper-personalised experiences across all channels.
At Engage Hub, innovation is at the heart of the business. We understand the challenges organisations face — from data silos to legacy systems and everything in-between. Our AI-powered platform helps clients intuitively and effectively select the right solutions for their business, ensuring they connect with customers on the right channel at the right time in their lifecycle.
We pride ourselves on reinvesting in research and development to deliver solutions that meet evolving market demands, helping clients optimise customer engagement and enhance their experience. Our roadmap focuses on advancements in Automation, Customer Journey Tracking, Journey Orchestration, and expanding our communications channels to support every stage of the customer journey.
