
Melinda is a seasoned strategic leader with extensive expertise in Customer Experience (CX), Loyalty, Marketing, Project Management, and Innovation. Her proven ability to harness data-driven insights, combined with an innate talent for driving innovative improvements, enables her to deliver comprehensive and forward-thinking solutions.
With qualifications in Customer Journey Mapping and Project Management, Melinda excels in understanding customer needs and translating that knowledge into actionable, human-centred design solutions.
Her expertise in customer analysis, loyalty programs, and CX lifecycle management allows her to leverage data, research, and behavioural insights to develop fact-based recommendations that enhance customer engagement and satisfaction.
Melinda is passionate about creating customer-centric solutions that not only benefit the customer but also align with the broader business vision. She thrives in collaborative environments, sharing knowledge and ideas with like-minded professionals.
As the Chair of ACXPA NSW, Melinda is eager to connect with fellow professionals, exchange insights, and contribute to the growth of the community.
ACXPA Advisory Board Members generously volunteer their time alongside their professional roles.
We believe it’s important to recognise the organisations they represent — the ones that enable them to share their expertise and insights with our community.
By bringing their real-world experience to ACXPA, they help strengthen the industry, foster meaningful connections, and raise standards across the board. We encourage you to consider working with these organisations if their services align with your needs.
Melinda King
Customer Experience Manager

Through vibrant neighbourhoods for modern, independent Australians, Levande is redefining living for seniors.
Levande is a Retirement Living provider with 59 Villages across the country, providing community living and support services to over 10,000 residents.