Explore Australia’s Call Centre Rankings and Performance Insights
Discover how Australia’s contact centres are performing with independent, standards-based benchmarking across key sectors.
Whether you're benchmarking your own centre, comparing industry trends, or exploring who’s leading the way nationally, you’ll find the data and insights here.
Call Centre Rankings by Sector
Explore how contact centres are performing across key Australian industries, from banks and councils to aged care and energy providers.
Aged Care
Performance based on initial enquiries from families and carers regarding aged care options and service availability.
View Sector Results
Banks
Rankings based on new product sales calls, including home loans, credit cards, and personal banking enquiries.
View Sector Results
Car Insurance
Metrics focused on new car insurance sales calls, covering quote requests, policy comparisons, and onboarding.
View Sector Results
Local Councils
Metrics based on general enquiries from ratepayers, covering council services, rates, and local support.
View Sector Results
Education Providers
Rankings based on prospective student enquiries, including course information, application support, and enrolment processes.
View Sector Results
Energy Retailers
Performance on new sales enquiries, such as plan switches, new connections, and customer acquisition.
View Sector Results
Internet Retailers
Call handling performance for new internet service enquiries, including provider switching and new home setups.
View Sector Results
Why We Created the Australian Call Centre Rankings
The Australian Call Centre Rankings were developed to give the industry what it’s long been missing:
independent, transparent insight into what customers are really experiencing on the phones.
Too much of the so-called “research” in our space is vendor-led, inflated for marketing, or built on shaky survey logic.
We’re not here to sell software or push a product — we’re here to recognise excellence, identify gaps, and
lift standards across the board using real interactions from real customers.
Every call in our rankings is assessed using the Contact Centre CX Standards — a national framework we developed to
measure what matters most to customers: being heard, being helped, and being respected. Our Agent Mastery and
Accessibility scores reflect both soft skills and service delivery — the things that actually shape customer sentiment.
We deliberately avoid giant sample sizes or paid placements. Why? Because meaningful benchmarking doesn’t require 10,000 calls
or a hefty invoice. It just needs the right lens. We focus on a representative sample of recognisable brands across key sectors —
not because they paid to be included (they didn’t), but because real benchmarking starts with real-world relevance.
The rankings are just the start. If you're ready to measure your centre’s performance, we offer a range of
participation options
to suit different goals and budgets — from national visibility to tailored internal reviews.
At a time when contact centres face rising expectations and shrinking patience, we believe it’s time to take ownership of performance.
These rankings don’t just show who’s doing well — they show what’s possible, what needs fixing, and how we can get there together.
Learn More About the Australian Call Centre Rankings
Our rankings are backed by industry standards and real-world assessments of contact centre performance. If you'd like to benchmark your centre, access deeper data, or understand the methodology behind the results, here’s where to start.
How the Rankings Work
Explore the Australian Contact Centre CX Standards that form the foundation of our performance assessments.
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Get Your Call Centre Ranked
Choose from a range of independent benchmarking options to get your results included and unlock deeper insights into your team’s performance.
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Unlock Member Access
Access Australia’s leading resources for call centres and CX teams, including exclusive data, reports, webinars, and more.
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Subscribe for Updates
Be the first to know when new reports are released or rankings are updated.
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Your Subscriber Dashboard
View exclusive benchmarking data including sector-specific results, national insights and historical performance trends.
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Your Member Dashboard
Access detailed industry benchmarking data, exclusive insights resources and downloadable reports.
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