SECTORS AVAILABLE NOW
Explore the sectors we currently publish
These are the industries we currently benchmark and publish rankings for (phone enquiries). If you’re outside these categories, scroll to the new-sector offer.
Aged Care
Initial enquiries from families and carers about options and availability.
View sector resultsBanks
New product sales calls: home loans, credit cards, personal banking enquiries.
View sector resultsCar Insurance
New policy sales calls: quote requests, comparisons, onboarding journeys.
View sector resultsLocal Councils
Ratepayer enquiries: council services, rates, and local support needs.
View sector resultsEducation Providers
Prospective student enquiries: courses, applications, and enrolment support.
View sector resultsEnergy Retailers
New sales enquiries: plan switches, new connections, acquisition performance.
View sector resultsInternet Providers
New service enquiries: switching providers, new home setups, connection sales.
View sector resultsAll sector results are measured against the ACXPA Contact Centre CX Standards.
Recommended starting point
If your sector isn’t listed, here’s how most organisations start
When we launch a new sector category, the goal is to get you actionable insight fast — and establish a meaningful baseline that your leadership team can trust.
Start with CX Benchmarking PLUS
The fastest way to understand how you compare — and where to focus uplift — even if your sector isn’t published yet. We benchmark your interactions against the Contact Centre CX Standards and compare you to nominated peers or comparable organisations.
- Best for: competitive position + improvement priorities
- Outcome: a clear baseline, with practical, defensible actions
- Visibility: public rankings are optional — you decide
Choose Private Benchmarking when assurance matters
If your environment has compliance, risk, or specialised service complexity, private benchmarking gives you tailored checks and deeper diagnostics — without needing to align to a public category.
- Best for: regulated sectors, complex journeys, internal optimisation
- Outcome: deeper root-cause insight + targeted assurance
- Visibility: always private unless you choose otherwise
Either way, you get executive-ready outputs
We don’t deliver “interesting data”. We deliver clarity: what’s working, what’s risking CX outcomes, and what to fix next — across people, process, and technology.
Bring independent benchmarking to your sector
Is your industry not listed yet? That’s exactly what we want.
ACXPA is actively expanding our Contact Centre CX Benchmarking program into new industries — and we’re keen to partner with the first organisation in each new sector to help set a meaningful baseline.
Superannuation, water authorities, home insurance — plus other sectors we haven’t published yet (utilities, telco, education, NFP, logistics, travel, retail, health, and more). If you’re customer-facing, we can benchmark it.
We’ll offer a generous discount to the first business that joins our Contact Centre CX Benchmarking service for a new sector — in exchange for helping us launch that category with real-world data.
You’ll get an objective view of performance based on real customer interactions — with insight you can use to justify investment, target uplift, and strengthen CX outcomes.
Want to be the first benchmarked organisation in your sector?
Tell us your industry and contact centre context, and we’ll come back quickly with the discount details and next steps.
* Offer applies to the first organisation engaging ACXPA to launch benchmarking for a new industry category.
Why Benchmark with ACXPA?
Not a data dump. Not a vanity score. We benchmark real customer interactions against standards — then turn the findings into board-ready insight you can act on.
Real interactions, not surveys
We assess real customer interactions — giving you an objective view of service delivery where it actually happens.
Standards-based and defensible
Everything is measured against the ACXPA Contact Centre CX Standards, so your results are consistent, comparable, and credible in front of leadership.
Executive-ready insight (not “interesting data”)
You get clarity: what’s working, what’s risking outcomes, and what to prioritise next — across people, process, and technology — backed by independent evidence.
How it works
What launching a new sector looks like
This isn’t a vague “pilot”. It’s a structured rollout designed to establish a credible baseline quickly — then give you practical, executive-ready insight you can use immediately.
Scope & fit check (phone)
We confirm your sector context, call types, and approximate volumes — plus whether you want your results public or private. You’ll know exactly what’s being assessed and what you’ll get back.
Benchmarking engagement
We assess real customer phone calls against the ACXPA Contact Centre CX Standards, producing a clear performance view across the metrics that matter.
Baseline created for the sector
Your results help establish the starting benchmark for your industry category — so future comparisons are meaningful and consistent. This is where your organisation gets real influence.
You get rewarded (discount + priority)
The first organisation to help launch a new sector category receives a generous “first in sector” discount, plus priority support to move fast from insight to action.
Want to confirm fit for your sector?
Send your sector name and a quick overview (call types + rough volumes). We’ll come back with next steps and discount details.
