Call Centre Benchmarking for Car Insurance Providers

Unlock opportunities to excel in the highly competitive car insurance market with actionable insights into your call centre’s performance.

The Australian car insurance market is driven by fierce competition and price-sensitive customers who can easily switch providers.

In this fast-moving landscape, every customer interaction is an opportunity to win new business or retain existing customers.

Whether customers are seeking better insurance policies, considering their renewal options, or navigating claims, their first contact with your team can be the deciding factor in their choice to stay or switch.

ACXPA’s Car Insurance Providers Contact Centre CX Benchmarking Service provides real-world insights by simulating customer experiences through mystery shopping.

We don’t just measure performance—we uncover tangible ways to improve customer interactions, convert more leads, and stand out in a price-sensitive market.

Gain a competitive edge with tailored insights that help you deliver a superior customer experience and secure your place as a leader in the car insurance sector.

Call Centre Benchmarking for Australian Car Insurance Providers

What’s included in the Car Insurance CX Benchmarking Service?

Engaging ACXPA for your car insurance contact centre benchmarking needs is simple and hassle-free, allowing you to focus on delivering exceptional sales and service while we handle the analysis.

Our powerful insights, backed by deep expertise in car insurance contact centre operations, provide a clear roadmap to enhance customer experience, improve accessibility, and optimise efficiency.

  • 1. Comparison Data for Agent Mastery

    • Insights into 5 Agent Mastery competencies (e.g., Engage, Discover, Educate, Close, Energy).

    • Evaluation across 18 specific call-handling behaviours, including key sales techniques, to identify where your service excels and uncover opportunities to convert more leads into customers. This detailed analysis helps you pinpoint areas for improvement and maximise sales outcomes.

  • 2. Comparison Data for Accessibility

    • Assessment of 5 Access Categories: Search, Design, Ease, Audio, and Timing, evaluating aspects such as IVR navigation, queue wait times, and hold messaging.

    • Detailed analysis of 48 individual metrics to uncover barriers to customer access and opportunities for improvement.

  • 3. Detailed Insights into Your Business

    Six Mystery Shopping Calls conducted to your business.

    • Full scores for all metrics, including detailed notes and call recordings for each interaction.

  • 4. Competitive Intelligence

    • Aggregate scores for the six calls made to each of your five nominated competitors.

    • Sector-wide average scores, giving you a clear view of how your performance compares to the industry.

  • 5. Actionable Reporting

    • Monthly insights to track performance and identify trends.

    • Quarterly reports with personalised recommendations to help optimise your service and accessibility.

Why Benchmark Your Contact Centre?

In Australia’s competitive car insurance market, customer expectations are continually rising, with pricing, policy inclusions, and responsiveness playing critical roles in attracting and retaining policyholders.

The Australian car insurance industry is substantial, with a market size of approximately AUD 29.9 billion in 2024, reflecting a 1.5% annual growth over the past five years. This growth is driven by a high rate of vehicle ownership and a diverse range of insurance products.

Customer Expectations

Australian consumers are increasingly informed and demand exceptional service. They seek personalised, seamless experiences and are quick to switch providers for better value and performance.

The rise of online-only insurance companies and aggregators has intensified competition, empowering consumers to easily compare and select policies that best meet their needs.

Importance of Benchmarking

In this dynamic environment, benchmarking your customer experience is essential.

It provides actionable insights to meet rising customer expectations and maintain a competitive edge.

Our benchmarking service evaluates your contact centre’s accessibility, responsiveness, and effectiveness in guiding customers, offering a clear understanding of how your service compares within the market.

By simulating new business inquiries—particularly from potential switchers—we provide valuable insights to help you refine your processes and deliver an exceptional customer experience.

As the car insurance market continues to evolve, benchmarking equips your organisation with the tools to capture market share and thrive in an ever-changing industry.

It’s the key to gaining a competitive edge in a market where service quality makes all the difference.

With ACXPA’s Contact Centre Benchmarking for Car Insurance Providers, you’ll uncover:

• Key sales and service barriers preventing smooth onboarding of new customers.

• Data-driven opportunities to enhance customer satisfaction and loyalty.

• Competitive insights into how you measure up against your top five competitors.

Transform every interaction into an opportunity to win customers, reduce churn, and build a reputation for exceptional service in a rapidly evolving car insurance landscape.

How does it work?

Our mystery shoppers simulate real customer interactions, ensuring unbiased and authentic feedback.

With scenarios tailored to the car insurance retail industry, we replicate new business customer enquiries such as customers looking to switch policy providers—delivering accurate insights into your sales delivery.

We use the same rigorous framework employed to rank Australia’s leading car insurance providers in the Australian Call Centre Rankings, published each month.

By purchasing our Car Insurance Contact Centre Benchmarking Service, you’ll gain invaluable insights into the precise areas that impact your ranking.

These insights enable you to pinpoint actionable improvements, enhance your customer experience, convert more leads, and achieve measurable outcomes.

Below are current leaderboards showcasing the top performers in key areas for Australian car insurance contact centres:

Car Insurance Providers
Overall CX Leaderboard - Q4 2024
1st:YOUI70.7%
2nd:RAC Insurance55.6%
3rd:NRMA46.3%
Lowest:Allianz27.1%
Car Insurance Sector AVE46.4%
Industry AVE55.8%

View More Car Insurance insights >

Car Insurance Providers
Accessibility Leaderboard - Q4 2024
1st:YOUI80.4%
2nd:RAC Insurance72.7%
3rd:AAMI49.4%
Lowest:RACV Insurance25.8%
Car Insurance Sector AVE50.9%
Industry AVE69.2%

View More Car Insurance insights >

Car Insurance Providers
Agent Mastery Leaderboard Q4 2024
1st:YOUI66.5%
2nd:NRMA51.0%
3rd:RAC Insurance48.3%
Lowest:RACV Insurance39.7%
Car Insurance Sector AVE47.8%
Industry AVE51.3%

View More Car Insurance insights >

Why Choose ACXPA for Your Car Insurance Call Centre Benchmarking?

When it comes to benchmarking contact centres, not all services are created equal.

At ACXPA, we combine unmatched expertise, tailored solutions, and actionable insights to ensure your car insurance business not only meets but exceeds customer expectations.

With an operational understanding of the unique challenges faced by car insurance providers, our benchmarking doesn’t just measure performance—it drives meaningful improvements.

From navigating new policies enquiries to customers looking to make a claim, our approach is designed to help you optimise your contact centre’s service delivery and operational efficiency.

Unmatched Expertise

Led by Simon Blair, Australia’s leading authority in contact centre benchmarking, with decades of experience refining quality and accessibility measures.

In addition, our team brings unparalleled insights into car insurance contact centre operations with substanial experience helping car insurance providers to evaluate and improve their contact centre operations, along with training to improve their workforce, we offer a depth of industry knowledge and practical expertise.

This unique combination ensures your benchmarking results are not just data points but a roadmap for actionable improvement tailored to the car insurance sector.

Car Insurance-Specific Insights

Tailored scenarios ensure that benchmarking reflects real-world car insurance interactions, uncovering opportunities for growth and improvement.

Comprehensive Data

Gain visibility into Agent Mastery skills and Accessibility metrics for both your organisation and your competitors.

Action-Oriented Recommendations

Leverage our expertise, resources, and tailored guidance to help you close performance gaps, enhance service quality, and seize new business opportunities.

Simon Blair, General Manager Quality Insights
Simon Blair, ACXPA General Manager - Benchmarking

Ready to Drive Growth and Outperform Competitors?

Choose the option that suits your needs and start optimising your car insurance contact centre today:

Option 1: Trial Offer

Curious about the impact of actionable benchmarking data? This trial is the perfect opportunity to experience its transformative value firsthand.

Discover how tailored insights can enhance your car insurance call centre’s performance, improve customer satisfaction, and give you a competitive edge in the market.

Try our Car Insurance Contact Centre CX Benchmarking Service for a one-time fixed price of $697 (ex. GST).

The trial offer Includes:

  • 2 Mystery Shopping Calls to your business.
  • Benchmarking against 5 of your nominated competitors (2 calls to each of your five nominated competitors).
  • A one-hour workshop to reveal your key results, the assessment methodology, and some related industry insights.

This trial is an excellent way to experience the power of benchmarking and uncover actionable insights into your contact centre’s performance. It provides a clear snapshot of how you compare to competitors and demonstrates the benefits of our comprehensive service (which includes 6 calls to your call centre and each competitor).

ACXPA Business Members can access the trial for $497 (save $200!).

Option 2: Full Subscription

Get ongoing insights with our comprehensive benchmarking service, starting at $1,297 per month (ex. GST).

• Includes six monthly Mystery Shopping calls to your business and any five competitors.

• Track trends and receive actionable insights to help you improve your scores.

• Optional quarterly workshop.

• ACXPA Members save an additional 10%.

Option 3: Book a Free Discovery Session 

Not sure where to start?

Book a free 30-minute discovery session to discuss your goals and see how we can help you improve your contact centre performance.

Prefer to speak with us directly? Call us at 03 9492 2871 or email insights@acxpa.com.au for more information.

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