Why We Created the Australian Call Centre Rankings
The Australian Call Centre Rankings were developed to give the industry what it’s long been missing: independent, transparent insight into what customers are really experiencing on the phones.
Too much of the so-called “research” in our space is vendor-led, inflated for marketing, or built on shaky survey logic. We’re not here to sell software or push a product — we’re here to recognise excellence, identify gaps, and lift standards across the board using real interactions from real customers.
Every call in our rankings is assessed using the Contact Centre CX Standards — a national framework we developed to measure what matters most to customers: being heard, being helped, and being respected. Our Agent Mastery and Accessibility scores reflect both soft skills and service delivery — the things that actually shape customer sentiment.
We deliberately avoid giant sample sizes or paid placements. Why? Because meaningful benchmarking doesn’t require 10,000 calls or a hefty invoice. It just needs the right lens. We focus on a representative sample of recognisable brands across key sectors — not because they paid to be included (they didn’t), but because real benchmarking starts with real-world relevance.
The rankings are just the start. If you're ready to measure your centre’s performance, we offer a range of participation options to suit different goals and budgets — from national visibility to tailored internal reviews.
At a time when contact centres face rising expectations and shrinking patience, we believe it’s time to take ownership of performance. These rankings don’t just show who’s doing well — they show what’s possible, what needs fixing, and how we can get there together.