Articles, Insights, Resources & Tips for Customer Experience (CX) in Australia

Explore our collection of expert-written articles designed to help you lead and improve customer experience (CX). Whether you’re building a strategy, training a team, or optimising service delivery — these resources are written by professionals who’ve done it.

86% of buyers are willing to pay more for great CX

73% say CX influences purchase decisions

65% find CX more powerful than great advertising

84% of CX-focused companies report increased revenue

Customers will pay up to an 18% premium for a great experience

89% say a positive service experience increases repeat purchases

📊 Want more data? Explore over 120 CX stats on our CX Statistics page >

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How Australian businesses can cultivate customer relationships amid rising cost pressures

How Australian businesses can cultivate customer relationships

With increasing rising cost of living pressures, learn how businesses can make a few workflow adjustments to ensure they continue to prioritise customer relationships.

12
Oct

Customer Experience Statistics to use at work

Customer Experience Statistics to Use at Work

Customer Service and CX/Customer Experience Statistics you can use at work to impress the boss or build your business case. Constantly updated!

13
Sep

How to create a seamless digital experience

How to create a seamless digital experience across touchpoints

How customer touchpoints are pivotal to carving cohesive and flawless customer journeys through a seamless digitial experience.

07
Jun

build a Customer Experience Measurement Program

How to Build a Customer Experience Measurement Program

How to Build a Customer Experience Measurement Program (CXM program) in 7 simple steps that can be applied to any business.

08
May

Complaints Management Tips

20 Complaints Management Tips to Improve your CX

20 Complaints Management tips for any business/company that needs to improve their complaints handling processes, procedures, KPIs and more.

21
Mar

how to create a customer exprience strategy

How to create a customer experience strategy

What measures, what programs, how will I know it will drive change? Read on for expert tips on how to create a customer experience strategy!

19
Jan

Why Journey Mapping is a Team Sport

Why Journey Mapping is a team sport

Examples of Journey Mapping in the education and finance sector, along with key insights and tips into making your journey mapping a success.

22
Dec

Omnichannel Communication

Omnichannel Communication – the new customer service?

Learn more about Omnichannel Communication and the alternatives now available for customer service as customers move away from the phone channel.

09
Dec

Customer personas

An introduction to customer personas

Creating customer personas are one of the most received requests by CX professionals… what are they, when do we create them, and why do we need them?

27
Sep

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