Why CX must lead with financials, not feelings, in a squeeze
Why is CX still the first budget cut when customers and businesses are both feeling the squeeze — and how do CX leaders prove, in dollars, that better experiences retain revenue and lower cost?
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October 2026 CX Roundtable Host & Panel
The practitioners behind the discussion.
Justin Tippett
CEO, ACXPA
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Kevin Perry (CCXP)
Customer Strategy, Experience & Growth Leader
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Samantha Middlebrook
Co-Founder, FNDRY Ventures
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James McIntyre
Principal Consultant, JMC Marketing & CX
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