ACXPA Media Kit

Welcome to the Media Kit for the Australian Customer Experience Professionals Association (ACXPA). Here you’ll find the latest press materials and approved images.

Description and Fast Facts

ACXPA Short Description

The Australian Customer Experience Professionals Association (ACXPA) helps Australian businesses deliver efficient and effective customer experiences via phone, digital and in-person channels.

ACXPA Medium Length Description

The Australian Customer Experience Professionals Association (ACXPA) helps Australian businesses deliver efficient and effective customer experiences via phone, digital and in-person channels.

They provide global best practices, industry insights, world-class training and access to a community of industry professionals for people working in the contact centre, customer experience, customer service and digital service professions in Australia to enable them to raise the standard of customer service delivery for their business.

Backed by key industry leaders, an industry-leading website, and local state-based committees, ACXPA equips their members with the skills, experience, tools and support they need to succeed.

Our Why

Most people can relate to the concept that if a frontline person is nice to you with a friendly smile and they remember your name or something you regularly purchase you are far more likely to return to that business than if someone was rude to you. It’s a concept that dates back to the first time humans exchanged goods and services many thousands of years ago.

Yet today, with more technology and understanding of human behaviour than ever before, it seems like customer service just continues to get worse…

Employees who work in the contact centre, customer service, digital experience (live chat, video chat, sms etc) and customer experience roles have a large influence on the customer experience yet as an industry, we believe, they don’t get enough recognition, support and training to excel. Sadly, despite operating for over 30 years, our industry is often seen as a temporary role rather than an incredibly diverse and rewarding career that it offers.

And more broadly, customer experience is still seen by many senior executives as something “we probably should do or focus on more on” rather than a “must do” with an understanding that a good customer experience leads to a whole raft of positive business outcomes including higher customer retention, higher customer spend, higher customer lifetime value and more engaged employees who also stay longer with their business. All pretty good business outcomes wouldn’t you agree?

So we are on a mission to change it! ACXPA is building a powerful community of individuals who work across contact centres, customer experience, customer service, digital experience and employee experience to create better customer, business, career and industry outcomes for us all.

Media Enquiries

For media interviews please contact:

Justin Tippett, Chief Executive Officer ACXPA

Mobile: 0418 396 691 Email: ceo@acxpa.com.au

Download our corporate logo

Please link to our home page if publishing online: https://acxpa.com.au