Partner with the independent body raising the standard of customer service and CX worldwide
ACXPA is practitioner-led and vendor-free. Founded in Australia, our hubs, toolkits, standards and benchmarking are used by the people accountable for customer outcomes - in Australia and, increasingly, around the world.
Sponsorship here is more than advertising. You get prominent, year-round placement - and the standards-aligned association that a media buy cannot sell you, in the places practitioners actually learn, benchmark and decide. We work with a small number of genuinely invested organisations, and Platinum carries full category exclusivity.
Three years building it. Now we're taking it to the world.
ACXPA spent three years building the standards, benchmarking, hubs and member platform that customer service, CX and contact centre teams now use every week. A handful of organisations backed us along the way and we are grateful to them - but we were heads-down building, not out selling sponsorship.
That work is done and the audience is now international. This is the first time we have opened sponsorship properly, which is why nearly every category is available right now, Platinum included. The organisations who come in now are the ones the industry will associate with ACXPA as it grows, and they hold their category before anyone else can.
How sponsorship with ACXPA works
Structured to protect credibility first. Sponsors are integrated into the environments where professionals are already learning and evaluating, under governance that keeps our resources independent - because the moment that independence goes, the audience does too.
- 01
Credibility first
Association with independent standards, practitioner-led content and decision-support tools - never interruptive advertising or volume-driven promotion.
- 02
Where decisions happen
Your brand appears alongside benchmarks, frameworks, learning and community touchpoints - the high-intent contexts where options are genuinely being weighed up.
- 03
Always-on, not one-off
Sponsorship runs continuously and is designed to compound familiarity and trust over time, rather than spike and disappear with a campaign.
Beyond clicks and impressions
How professionals evaluate vendors has changed. AI-mediated research surfaces what is cited and trusted, not what is merely served. Visibility on its own no longer builds confidence - credibility, authority and context do.
Authority compounds
Brands win by being cited, trusted and recognised over time. Impressions reset to zero the moment the budget stops.
Context persuades
Appearing beside a benchmark a leader is actually using carries weight that the same message in a feed never will.
Trust is scarce
ACXPA operates in the places practitioners return to deliberately - standards, rankings, hubs and roundtables - not passively scroll past.
What sponsorship is, and what it isn't
Being straight about this up front saves everyone time. If the second column is what you're after, we're the wrong partner and we'd rather say so now.
It is
- Association with independence - your brand alongside standards and benchmarking nobody can buy their way into.
- Sustained presence across hubs, toolkits and community touchpoints, year-round.
- Thought leadership through education-led formats, roundtable participation, reports and features.
- A genuine partnership - we will tell you when something won't land with practitioners.
It isn't
- Editorial influence. Rankings, benchmarking and standards are never for sale, and sponsors get no say in them.
- A lead list. We don't sell or hand over member data.
- Display advertising priced on impressions or clicks.
- A logo wall. Numbers are capped at every tier, and Platinum is exclusive to one organisation per category.
Choose your level of integration
Each tier increases how deeply your brand integrates across ACXPA's platforms, content channels and industry touchpoints. If you're unsure where to start, we'll recommend a tier based on your goals and the maturity of your category.
Bronze
Credibility + foundational presenceBest for brands entering the market or building early trust. You'll establish visibility in high-intent environments and align with ACXPA's practitioner-led reputation.
- Baseline brand visibility across core touchpoints
- Entry-level content and directory positioning
- Clear pathway to scale into Silver/Gold
Open to all categories
Silver
Momentum + engagementIdeal for brands ready to drive consistent engagement and stay present across the year. Silver extends your reach through stronger content distribution and community visibility.
- More prominent, more frequent placements
- Increased content amplification opportunities
- Stronger integration across channels
Open to all categories - we'll tell you who is already there
Gold
Category leadershipDesigned for brands that want to lead the conversation. Gold partners become highly visible contributors to the industry - through premium placements, collaboration and thought leadership.
- Premium visibility in high-intent environments
- Thought leadership and co-created initiatives
- Deeper access to audiences and formats
Maximum two per category
Platinum
Industry-shaping partnershipPlatinum is for brands that want true strategic partnership - with full integration, premium media opportunities and category-defining association. This is the highest level of visibility and influence.
- Top-tier placements and persistent visibility
- Industry initiatives, naming rights and premium integration
- Maximum brand authority + year-round recall
Exclusive - one organisation per category
Numbers are capped at every tier so sponsors stay visible rather than lost on a logo wall. Category exclusivity is a Platinum benefit - only one organisation per category holds Platinum at any time. Gold takes a maximum of two per category, and Bronze and Silver are open to all.
Packages are designed to flex around your goals. If you have a specific campaign, product launch or category focus, we can tailor an integration plan within your tier. Talk to us and we'll recommend the most efficient path.
Who this works best for
Sponsorship suits organisations selling into customer service, contact centre and CX teams that value long-term credibility over short-term reach. These are the categories we work in - and the ones exclusivity is measured against.
Technology and platforms
- Contact centre technology - CCaaS, telephony and routing
- Workforce management and optimisation
- Quality, analytics and AI
- CRM and customer data platforms
Services and delivery
- Outsourcing and BPO
- Connectivity and infrastructure
- Document and fulfilment services
- Recruitment and talent
Expertise and capability
- Consulting and advisory
- Training and capability development
- Employee experience and wellbeing
- Research and insight partners
Not on the list? Good. We define a new category rather than force you into one that nearly fits, and a category nobody occupies is open at every tier - Platinum included. Some of the most interesting conversations we are having right now are with organisations that would not have appeared on this page a year ago.
Frequently asked questions
The questions sponsors and marketing teams usually ask before committing. If you have a specific requirement, we'll cover it on the call.
How is sponsorship different from Vendor Membership?
Vendor Membership is the lighter-weight way to establish a presence and participate. Sponsorship is always-on integration across the whole ACXPA ecosystem, for organisations that want category authority rather than a listing.
- Premium visibility in high-intent environments - tools, hubs, benchmarks and key pages
- Thought leadership formats - education-led content, roundtable integration, reports, features
- Governed promotional access - selected channels, caps and standards that protect credibility
- Deeper partnership options - co-created initiatives and premium positioning
Can sponsorship influence rankings, benchmarking or standards?
No, and this is the line that makes the rest of it worth anything. Rankings, benchmarking and standards are produced independently, sponsors have no visibility of or say in them, and no amount of sponsorship changes a result. Sponsors who want that are not a fit for us.
How many sponsors do you take on?
A deliberately small number at every tier, so nobody disappears into a wall of logos. Category exclusivity sits at the top: Platinum is held by one organisation per category, Gold takes a maximum of two, and Bronze and Silver are open to all. It means we can be genuinely selective about partnering with organisations actually invested in lifting the industry.
How is a "category" defined?
Categories are agreed in writing when your sponsorship starts, so everyone knows exactly what exclusivity covers. The usual ones are outsourcing and BPO, contact centre technology, workforce management, quality and analytics, CRM and customer data, consulting and advisory, training and capability, and recruitment.
If your organisation does not fit one of those, we will define a new category rather than force a fit. Adjacent and unexpected categories are welcome - and because they are not competing with anyone already on the platform, they are usually open at every tier including Platinum.
Is ACXPA Australian or global?
Both, and the distinction matters for sponsors. ACXPA was founded in Australia and our rankings and benchmarking of Australian organisations remain a core, deliberately local piece of work. The hubs, toolkits, standards and learning are used by customer service, contact centre and CX teams internationally. Sponsorship gives you the credibility of the Australian body and reach into the wider audience.
Do we get leads or member contact data?
No. We don't sell, rent or hand over member data. What sponsorship buys is sustained presence in front of the right people, and the credibility that comes from where you're standing - not a list.
Can a package be tailored?
Yes, within a tier. If you have a campaign, product launch or category focus, we'll build the integration plan around it and tell you honestly which elements will earn attention and which won't.
Let's work out the right tier
A 60-minute conversation is usually enough to tell whether this is a fit. If it isn't, we'll say so - that honesty is the same reason practitioners trust what we publish.
Currently sponsored by OracleCMS at Platinum tier. Every tier is open, and Platinum remains available in all other categories.
