Adam Spence
Adam Spence spent the first 14 years of his career with Vodafone Australia where he drove the implementation of many leading network infrastructure and call centre initiatives which include Genesys Virtual Call Centre’s, Voice Recording, Outbound diallers and then created the world acclaimed and award winning “Lara” speech application for Vodafone Australia.
Adam joined Vodafone’s Global Customer Management Group, where he assisted other Vodafone markets with the implementation of speech recognition solutions. Adam was also the driver of initial trials and the implementation of Vodafone’s Handset Self-Care Strategy.
In September 2009, Adam joined Nuance Communications as Asia Pacific Director for Mobile Care based in Sydney, Australia. Working with carriers/Enterprises within the APAC region on the development and deployment of their handset Self Care programs and Virtual Assistant deployments.
In 2014 Adam re-joined Vodafone, this time in Qatar heading up Customer Care, Experience and Digital Transformation. During his two and half years, the remit included the deployment of the 24/7 Virtual assistant, “Hani”, Next Best Activity deployment and touch point net promoter platform across all touchpoints, as well as the operational management, including customer care, billing and collections.
Most recently, Adam returned to Australia, where he headed up 247.ai in the region as well as fulfilling senior leadership roles in Verint and NTT Australia whilst completing his Master in Digital Marketing from Salford University in the UK.
Adams’s current role is Chief Revenue Officer, Customer Driven Solutions.
Current Employment
All ACXPA Advisory Board Members are in voluntary positions with their time donated in addition to their regular employment commitments.
As such, we believe it's important to recognise their employment and in return for sharing their time, passion and experience, we encourage you to engage with them directly should you need related products or services.
Adam Spence - Chief Revenue Officer, Customer Driven Solutions
Asia Pacific's Most Trusted Advisor in Customer Experience and Service Operations
Customer Driven is a leading customer experience management consultancy and services business with the reputation of delivering exceptional customer and business improvement outcomes through our team of experienced managers, business practitioners and specialists.
We assist organisations by designing and creating great customer experiences, improving your customer operations, developing your team’s capability, and providing ongoing expertise. We provide a range of consulting and managed services including customer experience consulting, workforce management optimisation, knowledge management, training and organisational development, outsource partner procurement, technology selection and optimisation.
Red Back Racing
The Redback Racing team have had some fantastic success over the past few years and this year the two long time Friends of Adam Spence and Lee Challoner-Miles will be aiming for the top step of the championship podium in what is turning out to be a very competitive championship.
