CX Roundtable • December 2025

Black Friday, Christmas and the Loyalty Brands That Actually Stood Out

When up to 40% of annual revenue is won or lost in four weeks, how do brands use Black Friday and Christmas to build genuine loyalty — and which ones are getting it badly wrong?

Host: Edwina Olver
Panel: Campbell Davies, Brady Jacobsen, James McIntyre
Duration: 44:22
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