CX Strategy Part 2: Embedding CX Into the Organisation
Why do so many CX strategies sound right on paper — and how do you tell whether the gap with business reality is a strategy problem, a culture problem, or simply behaviour?
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June 2026 CX Roundtable Host & Panel
The practitioners behind the discussion.
Kevin Perry
Head of Customer Experience & Personalisation, IVE Group
Connect on LinkedInCampbell Davies
Founder, PINCH Growth Advisory
Connect on LinkedInJames McIntyre
Principal Consultant, JMC Marketing & CX
Connect on LinkedInKarleen Radford
Marketing Manager
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