2025 Australian Car Insurance Companies Call Centre Rankings
Each month, we conduct mystery shopping calls at a cross-section of Australian Car Insurance Companies to provide Voice of the Customer (VoC) insights into the genuine experience customers receive when trying to connect to a live customer service employee at an Australian Car Insurance provider.
These calls are assessed using the Car Insurance CX Benchmarking Framework, developed from the Australian Contact Centre Quality Standards, which evaluates over 80 individual performance elements to ensure a comprehensive and consistent approach to benchmarking.
Each quarter, we publicly report on five metrics:
Overall CX Ranking: The ultimate measure of customer experience excellence, reflecting performance across all touchpoints, including accessibility and agent mastery.
Accessibility Ranking: Evaluates how quickly and easily customers can connect with a live representative, highlighting the simplicity and efficiency of the contact options.
Agent Mastery Ranking: Assesses the soft skills, professionalism and effectiveness of live agents, focusing on their ability to deliver outstanding customer service across key competencies.
Calls Answered Percentage: Measures the percentage of calls answered within 10 minutes.
Average Wait Times: Tracks the average time customers spend waiting to connect with a live agent, demonstrating the organisation’s responsiveness.
This combination offers powerful, independent insights into the call centre performance of Australian car insurance providers and it enables us to deliver targeted industry resources, skills, and strategies that drive meaningful improvements—enhancing customer experiences and streamlining business operations.
Exclusive Access for ACXPA Subscribers and Members
Every quarter, we release a free public report offering valuable insights into the Australian Car Insurance sector’s performance.
• Visitors: Access the current quarterly report, including key highlights and insights in the executive summary.
• Subscribers: Access additional insights, including the top 3 and lowest-ranked call centres for five metrics and a downloadable monthly and quarterly industry trends report.
• Members: Unlock exclusive access to a dedicated page updated monthly, featuring car insurance sector trends, current month leaderboards, year-to-date and lifetime leaderboards, and downloadable PDF reports containing data for three randomly selected car insurance each month and quarter.
For organisations seeking even greater insights, the Car Insurance CX Benchmarking Service delivers unparalleled data to help you lead the industry. Compare your performance against industry best practices and any five competitors (of your choice), with insights across 80+ metrics every month.
By leveraging these insights, ACXPA empowers car insurance providers to deliver exceptional customer experiences, achieve operational excellence, and stay ahead in a competitive market.
, There's Even More Exclusive Car Insurance Sector Data Available!
As a valued ACXPA Member, in addition to the quarterly reports and data available on this page, you now also have access to a new dedicated car insurance sector page that is updated monthly.
The page features car insurance sector trends, current month leaderboards, Year-to-Date leaderboards, lifetime leaderboards, and downloadable PDF reports with data for three randomly selected car insurance providers, updated monthly and quarterly.
View the Members Exclusive Car Insurance Sector data >
For organisations seeking even greater insights, the Car Insurance CX Benchmarking Service delivers unparalleled data to help you lead the industry.
Compare your performance against industry best practices and any five competitors you nominate, with analysis across 80+ metrics every month.
Special Offer!
ACXPA Business Members can purchase an introductory benchmarking trial for just $497 (save $200!). Learn more >
How We Conduct Mystery Shopping Calls to Australian Car Insurance Companies
Our Australian-based mystery shoppers are specially trained to replicate real customer enquiries, with calls made at random days and times using differing scenarios tailor-made for general car insurance enquiries, typically related to new car insurance policy enquiries.
Whilst there can always be some debate around sample sizes, ratios of FTEs to the customer base, demographics, busy periods than usual, etc, that can potentially influence results, the reality is none of that is important to a customer.
Customers only care about their call and will make all their judgements and decisions based on that one single experience, and that is what our Mystery Shopping results are designed to capture and reflect.
As we need to remain anonymous, the published results typically reflect the experience for new car insurance policy enquiries.
Existing customers with policy enquiries, claims, etc, may have a different experience, and unfortunately, we have no way of testing this without having an active insurance policy.
Australian Contact Centre Quality Standards
The Australian Contact Centre Quality Standards—refined over 30 years and 50,000 calls—provide a proven framework for assessing customer service performance.
Why These Standards Matter
- Actionable Guidance: Practical criteria for delivering exceptional customer experiences, tailored for any contact centre.
- Proven Results: Higher satisfaction, increased sales, improved NPS, enhanced CES, and reduced AHT.
- Comprehensive Insights: Over 80 performance metrics to identify strengths and improvement opportunities.
This robust framework helps Australian car insurance providers to deliver outstanding customer experiences and achieve measurable business success.
Learn more about evaluating your insurance business against the standards >
The Latest Quarterly Australian Car Insurance Companies Call Centre Rankings
Each quarter, we publish updated performance data across five key metrics, along with a free quarterly sector report (below the charts) containing an executive summary with some additional insights.
The data below is just a fraction of the comprehensive insights available monthly to our subscribers and members.
Overall CX - Call Centre Leaderboard
Car Insurance - Q4 2024The ultimate measure of customer experience excellence, reflecting performance across all touchpoints, including accessibility and agent mastery.
1st:YOUI70.7%
2nd:RAC55.7%
3rd:NRMA46.3%
Lowest:ALLIANZ27.1%
Car Insurance Sector Average46.4%
Call Centre Industry Average55.5%
Full Q4 2024 Report Out Soon!
Accessibility - Call Centre Leaderboard
Car Insurance - Q4 2024Evaluates how quickly and easily customers can connect with a live representative, highlighting the simplicity and efficiency of the contact options.
1st:YOUI80.4%
2nd:RAC72.7%
3rd:AAMI49.4%
Lowest:RACV25.8%
Car Insurance Sector Average50.9%
Call Centre Industry Average71.2%
Full Q4 2024 Report Out Soon!
Agent Mastery - Call Centre Leaderboard
Car Insurance - Q4 2024Assesses the soft skills, professionalism and effectiveness of live agents, focusing on their ability to deliver outstanding customer service across key competencies.
1st:YOUI66.5%
2nd:NRMA51.0%
3rd:RAC48.3%
Lowest:RACV39.7%
Car Insurance Sector Average47.8%
Call Centre Industry Average51.5%
Full Q4 2024 Report Out Soon!
Average Wait Times - Call Centre Leaderboard
Car Insurance - Q4 2024Tracks the average time customers spend waiting to connect with a live agent, (once in the queue) demonstrating the organisation’s responsiveness.
1st:RACV00:16
2nd:BUDGET DIRECT00:20
3rd:YOUI00:21
Longest:ALLIANZ03:16
Car Insurance Sector Average01:07
Call Centre Industry Average01:25
Full Q4 2024 Report Out Soon!
With the support of our sponsors, we are proud to make this independent industry data accessible to you for free.
, Your Exclusive Australian Car Insurance Sector Insights & Reports
as a member, you have full access to the quarterly public report (see below) on the performance of Australian Car Insurance providers’ contact centres that also contain exclusive content only visible to members like yourself.
While this provides a high-level view, as an ACXPA Member, you get so much more.
🔓 Your Exclusive Member Benefits:
✔ View individual results for three randomly selected car insurance providers each month and quarter
✔ Access All Historical Quarterly Reports – Track long-term performance trends
✔ Download Monthly & Quarterly Reports (PDF) – Deeper sector insights & analysis
✔ Lifetime & YTD Averages – Compare key metrics across time
✔ Trend Charts & Insights – Available on the Car Insurance Sector Benchmarking page
📊 Want the full picture?
The only way to access all 80+ metrics for your contact centre and five nominated competitors every month is through the Car Insurers CX Benchmarking Service. Learn more >
There's a lot more Australian Car Insurance Sector Data Available!
Each quarter, we publish a snapshot of performance data across 80+ metrics for Australian car insurance company's contact centres.
Subscribers and members gain access to exclusive monthly and quarterly sector averages, along with selected data for three randomly chosen car insurance providers.
For guaranteed insights into your contact centre’s performance every month—and a comparison against five competitors of your choice—the Car Insurance CX Benchmarking Service is the ultimate solution, offering full visibility across all 80 metrics.
Feature |
Visitors (Your Access) |
Subscribers (Free) |
Members (Paid) |
Car Insurance Sector Reports |
Read the Executive Summary for the Quarterly Car Insurance Sector Report |
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View the Top 3 and Lowest rankings across 5 key metrics, plus additional insights. |
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View Top & Lowest Scores for Car Insurance Providers (8 metrics) |
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Access Individual Performance Data for Three Random Car Insurance Providers Each Month & Quarter |
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Download Detailed Monthly & Quarterly Data Reports (PDF) |
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Access Exclusive Car Insurance Sector YTD Data & Trend Insights (Members-Only Page) |
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View All Historical Quarterly Reports |
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Additional ACXPA Member Benefits |
Access exclusive discounts on our Car Insurance Providers CX Benchmarking Service |
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Access to Australia's Leading Contact Centre Resources |
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Discounts to Events & Live Training |
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Ready to Level-Up Your Car Insurance Sector Insights?
Subscribe for free, explore our membership options, or discover our Car Insurers Energy CX Benchmarking Services by clicking a button below.
, there's a lot more Australian Car Insurance Sector data available!
Each month, we publish data on over 80 metrics on customer service performance delivered via the contact centres for Australian Car Insurance Companies.
By upgrading to a Membership, you'll be able to instantly access additional insights and reports.
See What You're Missing Out On:
Feature |
Subscribers (Current) |
Members (Paid) |
Car Insurance Sector Reports |
Access the Executive Summary of the Quarterly Car Insurers Sector Report |
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View the Top 3 and Lowest rankings across 5 key metrics, plus additional insights |
✔ |
✔ |
View Top & Lowest Scores for Car Insurance Providers (8 metrics) |
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✔ |
Access Individual Performance Data for Three Random Car Insurance Providers Each Month & Quarter |
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✔ |
Download Detailed Monthly & Quarterly Data Reports (PDF) |
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✔ |
Access Exclusive Car Insurance Sector YTD Data & Trend Insights (Members-Only Page) |
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✔ |
View All Historical Quarterly Reports |
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Additional ACXPA Member Benefits |
Access exclusive discounts on our Car Insurance CX Benchmarking Service |
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Access to Australia's Leading Contact Centre Resources |
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Access to Australia's Leading Members Directory & Networking Tools |
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Discounts to Events & Live Training |
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Click a Quarterly Car Insurance Sector Report Below to View
Visitors and Subscribers will be able to view the latest report only - Members have access to all historical reports.
View the Q4 2024 Car Insurance Providers Call Centre Rankings with average wait times, quality of service, call answer percentage and lots more!
View the Q3 2024 Car Insurance Providers Call Centre Rankings with average wait times, quality of service, call answer percentage and lots more!
View the Q2 2024 Car Insurance Providers Call Centre Rankings with average wait times, customer service quality, answer percentage and lots more!
View the Q1 2024 Car Insurance Call Centre Rankings with average wait times, customer service quality, answer percentage and lots more!
Ready to Drive Growth and Outperform Your Competitors?
The data on this page and our free quarterly reports provide a small snapshot of the car insurance sector data available on our website.
Subscribers enjoy access to even more valuable car insurance sector insights, with members unlocking the most comprehensive data and exclusive reports.
But for organisations seeking a competetive advantage, the Car Insurer's CX Benchmarking Service is a must-have solution.
What You’ll Receive:
- Detailed Performance Metrics: Access over 80 key metrics, including accessibility, agent mastery, and more.
- Competitive Benchmarking: Compare your car insurance call centre performance against five nominated competitors each month.
- Trend Analysis: Track quarterly and annual trends to identify areas for improvement and celebrate success.
Exclusive Member Benefits
All ACXPA Members receive a 10% discount on the Car Insurance CX Benchmarking Service.
ACXPA Business Members enjoy even more value with a $200 discount on our introductory benchmarking report—a trial version designed to provide powerful insights with smaller call samples (2 calls per competitor instead of 6).
This is the perfect way to experience the benefits of benchmarking before committing to the full service.
Go beyond surface-level data—equip your team with the tools and intelligence to deliver efficient and effective customer experiences that drive new business today!
View Call Centre Rankings for other Industry Sectors: