Coming Soon! View the Q1 2025 Council's Call Centre Rankings with average wait times, customer service quality, answer percentage and more.
Data accurate as of April 2025
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When ratepayers and community members contact their local council, the experience they receive sets the tone for public trust in local government. These quarterly rankings reveal how well councils handle everyday enquiries — from bin collection and rates to local events, permits, and service requests.
The results are based on real mystery shopping calls placed without notice or scripting — capturing the experience as it happens. Some councils make it easy to get help. Others make it harder than it should be. These rankings surface both.
These assessments support ACXPA’s broader mission to improve customer experience standards across Australia. By providing objective insights into real-world performance, we help councils identify strengths, uncover gaps, and build service models the community can trust.
All calls are assessed using the Australian Contact Centre CX Standards — ACXPA’s national framework for measuring accessibility and agent service quality. Additional insights are available through the Council CX Benchmarking Service , which tracks over 80 performance metrics and enables benchmarking across the local government sector.
Quarterly results are published publicly, while ACXPA Members access rolling monthly data, leaderboards, and deeper insights to drive improvement.
Australian-based mystery shoppers replicate genuine community enquiries — not rehearsed scripts. Calls are placed randomly across days and times, covering common topics such as bin collection, rate payments, local events, and permits.
We don’t measure theory — we measure reality. Community members don’t care about averages, sample sizes, or how polished the internal processes look — they care about their experience. That single moment shapes public perception and trust — and that’s what we assess.
All results reflect general public enquiries — made without prior history, case numbers, or account identifiers — to ensure consistency and impartiality across all councils.
Note: Calls relating to formal complaints, regulatory matters, or case-specific investigations are typically handled by specialist teams and fall outside the scope of this assessment.
For councils looking to strengthen frontline performance, we also offer a dedicated Public Sector Customer Service Training course tailored to phone and email interactions in local government.
Each quarter, we publicly share a snapshot of real customer experience performance in the council sector – based on independent assessments of call centre accessibility, responsiveness, and agent service during general public enquiries.
Below, you’ll see the latest leaderboard results for two of the most impactful CX metrics: Overall CX and Average Wait Times. These rankings highlight the top-performing councils – recognising those delivering outstanding service to their communities – as well as those with room to improve.
Data accurate as of April 2025
Data accurate as of April 2025
The chart below highlights the quarterly performance of the council sector across three key metrics – Overall CX, Accessibility, and Agent Mastery – based on aggregated results from real-world mystery shopping assessments.
It shows how performance is shifting quarter to quarter – revealing where councils are improving community access and frontline service, and where additional support or training may be needed.
More insights are available in the Council Sector Quarterly Reports, including expert commentary, top performers across all five core metrics, and deeper analysis by metric and trend.
Overall CX
This is the headline metric – representing the total customer experience across every stage of the call journey. It’s calculated using a weighted combination of the Accessibility and Agent Mastery scores, providing a holistic view of how well councils are delivering end-to-end service to the community.
Accessibility
This measures how easily and quickly community members can reach a real person. It includes navigating phone menus, clarity of options, queue times, and whether callers are successfully connected with a council representative. Higher scores reflect smoother, more resident-friendly access experiences.
Agent Mastery
This evaluates the quality and professionalism of frontline interactions. It includes how well council staff greet, listen, explain, and resolve general enquiries – along with empathy, clarity, and overall communication. It’s a direct reflection of the public’s experience when engaging with your team.
Learn more about the Australian Contact Centre CX Standards that power these assessments.