Coming Soon! The Q2 2025 Aged Care Providers Call Centre Rankings will reveal the top call centres in Australia including average wait times, quality of service, call answer percentage and more!
Data accurate as of April 2025
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When someone reaches out for aged care services, that first phone call often carries more emotional weight than most. These quarterly rankings reveal how well Australian aged care providers support prospective clients and families during critical early enquiries — from in-home support to understanding available service packages.
All calls are placed by trained mystery shoppers using real scenarios — no scripting, no special access — to capture the service experience exactly as the public would encounter it. The goal is simple: highlight which providers offer clarity, compassion, and responsiveness — and where improvement is needed.
These assessments contribute to ACXPA’s broader mission to improve customer experience across all sectors. By surfacing independent, real-world data, we help aged care providers build greater trust, increase satisfaction, and strengthen reputations during high-stakes decision points.
All calls are assessed using the Australian Contact Centre CX Standards — ACXPA’s national framework for measuring accessibility and agent service quality. Additional insights are available through the Aged Care CX Benchmarking Service , which tracks over 80 performance metrics and enables providers to benchmark their performance across the sector.
Benchmarking for aged care providers commenced in Q3 2024, with the first public results released in Q1 2025. As more providers join, the insights and comparative data will continue to grow in value.
Australian-based mystery shoppers replicate real-world enquiries — not scripted or rehearsed interactions. Calls are placed randomly across days and times using genuine aged care questions such as arranging in-home care, understanding available packages, or seeking support for a family member.
We don’t measure theory — we measure reality. Prospective clients and families don’t care about averages, sample sizes, or how polished the brochures look — they care about their experience. That one conversation often defines whether they feel supported — or overwhelmed.
All results reflect new service enquiries — made without providing a client ID, existing relationship, or care plan — to ensure a consistent and impartial benchmark across providers.
Note: Calls relating to clinical issues, care complaints, or existing service arrangements are typically handled by specialist teams and fall outside the scope of this assessment.
While results are publicly updated each quarter, ACXPA Members gain access to monthly leaderboard insights — helping them monitor shifts in performance across the aged care sector.
Below, you’ll see the latest leaderboard results for two of the most critical CX metrics: Overall CX and Average Wait Times. These rankings spotlight the top-performing aged care providers – recognising those delivering empathetic, professional support to prospective clients and families – as well as those with room for improvement.
Data accurate as of April 2025
Data accurate as of April 2025
The chart below highlights the quarterly performance of the aged care sector across three key metrics – Overall CX, Accessibility, and Agent Mastery – based on aggregated results from real-world mystery shopping assessments.
It shows how performance is shifting quarter to quarter – revealing where providers are improving accessibility and frontline engagement, and where friction points may still be impacting prospective families seeking in-home care services for their loved ones.
More insights are available in the Aged Care Sector Quarterly Reports, including expert commentary, top performers across all five core metrics, and deeper analysis by metric and trend.
Overall CX
This is the headline metric – representing the total customer experience across every stage of the call journey. It’s calculated using a weighted combination of the Accessibility and Agent Mastery scores, providing a holistic view of how well aged care providers are delivering end-to-end service during critical family enquiries.
Accessibility
This measures how easily and quickly prospective families can reach a real person. It includes navigating phone menus, clarity of options, queue times, and whether callers successfully speak with a knowledgeable representative. Higher scores reflect smoother, more compassionate access experiences.
Agent Mastery
This evaluates the quality and professionalism of frontline service. It includes how well staff greet, listen, explain available care services, and support families through what can often be a highly emotional decision – along with empathy, reassurance, and clear communication. It’s a direct measure of the care and support offered at a pivotal moment.
Learn more about the Australian Contact Centre CX Standards that power these assessments.