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CX Essentials

Ten questions on CX foundations — descriptive versus predictive metrics, loyalty measurement, ethnographic research, Voice of the Customer programs and mapping the customer ecosystem.

Every topic these questions touch on is covered properly in the CX Hub — all our resources in one place, so you’re not hunting across the site for them.

, every topic these questions touch on is covered properly in your CX Hub — all our resources in one place, so you’re not hunting across the site for them.

Everyone on your membership has the full CX Hub — all our resources in one place, so your team isn’t hunting across the site for them.

  • Questions10, multiple choice
  • TimeAbout 5 minutes
  • LevelFoundational
  • CostFree to take
Visitor accessYou’ll get your score and see which answers you got wrong at the end. A free Subscriber account shows you the correct answer as you go, and how your score compares to everyone else’s.
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CX Essentials

Ten questions on the foundations of customer experience — what CX actually covers, how it differs from customer service, the metrics people quote most often, and the research methods behind knowing your customers. Start here if CX is new to you.

The number of attempts remaining is 1

1 / 10

Which of the following is the BEST definition of Ethnographic Research?

2 / 10

The risk in creating a prototype report or PowerPoint presentation is that:

3 / 10

Which of the following is the LEAST important to the Customer’s perception of their interaction with your organisation?

4 / 10

Which metric is often used to measure customer loyalty in CX?

5 / 10

Which of the following has the greatest influence on whether a customer recommends you to someone else?

6 / 10

It is advised not to boil the ocean when you begin mapping the Customer ecosystem for your various Customer personas. Which answer below BEST fits the meaning of this phrase?

7 / 10

The BEST example of a descriptive metric is:

8 / 10

If you want your Service Staff to go the extra mile correctly, you should:

9 / 10

The biggest challenge with most Voice of Customer (VOC) Programs is:

10 / 10

Which of the following statements is FALSE?

 

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