The CX Line Between Can and Should
Why do experiences that nobody set out to make manipulative — hard cancellations, unchecked personalisation, silent renewals — keep getting built anyway, and how do CX leaders decide where the line actually sits?
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September 2026 CX Roundtable Host & Panel
The practitioners behind the discussion.
Campbell Davies
Founder, PINCH | Growth Advisory
Connect on LinkedInJames McIntyre
Principal Consultant, JMC Marketing & CX
Connect on LinkedInKevin Perry (CCXP)
CX and Data Analytics Leader
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