Industry Benchmarking Data for Subscribers

This live benchmarking data is exclusive to ACXPA subscribers and members who would like to gain more insights into the performance of the Australian call centre industry.

If you’d like to see specific benchmarking data for your business and how you compare to your competitors, view our available benchmarking and quality assessment options >

By upgrading to a business membership, you can save $200 off an introductory trial of the competitor benchmarking, as well as access all the premium ACXPA resources.

Industry Benchmarking for Members

This live benchmarking data is exclusive to ACXPA members who would like to gain more insights into the performance of the Australian call centre industry.

If you’d like to see specific benchmarking data for your business and how you compare to your competitors, view our available benchmarking and quality assessment options >

As a member, you’ll save 10% off the competitor benchmarking service, and if you’d like to dip your toe in to find out how powerful benchmarking can help your business, you’ll also save $200 off an introductory trial for just $497.

Average Talk Time 12 Month Trend (National)

Average Wait Time 12 Month Trend (National)

Average Menu Options 12 Month Trend (National)

Average Recorded Message Time 12 Month Trend (National)

Agent Experience 12 Month Trend (National)

Accessibility 12 Month Trend (National)

Overall CX 12 Month Trend (National)

Below, you can view the lifetime average leaderboards for four key metrics, which show the top three and lowest-ranked call centres in Australia.

Customer Experience
Rankings
Lifetime Average
1st:Holmesglen TAFE (TAFE/Education)75.0%
2nd:iiNET (Internet Retailers)72.7%
3rd:Onkaparinga Council (Councils)72.2%
Lowest:Westpac (Banks)32.0%
Industry AVE54.3%

Data current as of Nov 2024

Access
Rankings
Lifetime Average
1st:TasTAFE (TAFE/Education)94.2%
2nd:iiNET (Internet Retailers)92.4%
3rd:Aussie Broadband (Internet Retailers)89.7%
Lowest:RACV Insurance (Car Insurance)9.5%
Industry AVE64.2%

Data current as of Nov 2024

Agent Mastery Leaderboard
Lifetime Average
1st:Holmesglen TAFE (TAFE/Education)71.5%
2nd:Energy Australia (Energy Retailers)69.6%
3rd:ANZ (Banks)67.7%
Lowest:Budget Direct (Car Insurance)39.7%
Industry AVE54.1%

Data current as of Nov 2024

Average Wait Time
Rankings
Lifetime Average
1st:Dodo Internet (Internet Retailers)00:06
2nd:iiNET (Internet Retailers)00:09
3rd:TasTAFE (TAFE/Education)00:19
Longest:City of Casey (Councils)08:55
Industry AVE02:12

Data current as of Nov 2024

HIGHEST/LOWEST RANKINGS YEAR TO DATE (Australian Call Centre Industry)

The High/Low Rankings below enable you to see the breadth of the results for eight selected metrics (just a fraction of the over 80 metrics available from our Contact Centre CX Benchmarking reports).

Below are the YTD results of four of the key ACCESS metrics (there are over 40 metrics in total).

Average Wait Time
YTD 2024
Lowest:Dodo Internet00:03
Highest:City of Casey08:33
INDUSTRY AVE02:04
Talk Time
YTD 2024
Lowest:Monash Council02:10
Highest:YOUI16:22
INDUSTRY AVE06:36
Total Access Time
YTD 2024
Lowest:Aussie Broadband00:30
Highest:ING09:49
INDUSTRY AVE03:13
Total Experience Time
YTD 2024
Lowest:Monash Council03:08
Highest:YOUI19:37
INDUSTRY AVE09:39

Below are the YTD results of four of the CUSTOMER SERVICE metrics (there are over 30 metrics available).

ENGAGE Overall Score
YTD 2024
Highest:Energy Australia76.9%
Lowest:TAFE WA5.3%
INDUSTRY AVE33.2%
EDUCATE Overall Score
YTD 2024
Highest:ANZ85.8%
Lowest:RACV Insurance42.4%
INDUSTRY AVE66.2%
DISCOVER Overall Score
YTD 2024
Highest:ANZ69.2%
Lowest:Allianz32.3%
INDUSTRY AVE48.2%
ENERGY Overall Score
YTD Q2 2024
Highest:Onkaparinga Council92.4%
Lowest:Allianz40.2%
INDUSTRY AVE68.8%

Download the Industry Sector Reports

You can instantly download the monthly and quarterly reports containing industry sector averages and trend data.

Just click on the month/quarter you’d like to download!

, there’s a lot more data to see!

As a member, you can view year-to-date data, lifetime data, and industry trends for each industry sector we measure.

You can also download monthly and quarterly reports containing summary data for three randomly selected businesses for each industry sector.

Just select the industry sector below to view the exclusive data.

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