2025 Australian Education Providers Call Centre Rankings
Each month, we conduct mystery shopping calls at a cross-section of Australian Education Providers to provide Voice of the Customer (VoC) insights into the genuine experience customers receive when trying to connect to a live customer service employee at an Australian Education Provider.
Call Centre Wait Times for Australian Education Providers, the quality of customer service provided by the Australian Education Providers, hold times, the number of menu options and more are all assessed using the Australian Contact Centre Quality Standards, which contain over 80 different individual performance elements.
Each quarter, we publicly report on five metrics:
Overall CX Ranking: The ultimate measure of customer experience excellence, reflecting performance across all touchpoints, including accessibility and agent mastery.
Accessibility Ranking: Evaluates how quickly and easily customers can connect with a live representative, highlighting the simplicity and efficiency of the contact options.
Agent Mastery Ranking: Assesses the soft skills, professionalism and effectiveness of live agents, focusing on their ability to deliver outstanding customer service across key competencies.
Calls Answered Percentage: Measures the percentage of calls answered within 10 minutes.
Average Wait Times: Tracks the average time customers spend waiting to connect with a live agent, demonstrating the education provider's responsiveness.
This combination provides powerful, independent insights into the call centre customer performance of Australian Education Providers, enabling us to ensure we provide the industry resources, skills, and insights where it matters most to help Australian Education Providers improve the experiences for the customer and their customers.
Exclusive Access for ACXPA Subscribers and Members
Every quarter, we release a free public report offering valuable insights into the Australian Education sector’s performance.
• Visitors: Access the current quarterly report, including key highlights and insights in the executive summary.
• Subscribers: Access additional insights, including the top 3 and lowest-ranked call centres for five metrics and a downloadable monthly and quarterly industry trends report.
• Members: Unlock exclusive access to a dedicated page updated monthly, featuring education sector trends, current month leaderboards, year-to-date and lifetime leaderboards, and downloadable PDF reports containing sample data for three randomly selected education providers each month and quarter.
For organisations seeking even greater insights, the Education Providers CX Benchmarking Service delivers unparalleled data to help you lead the industry. Compare your performance against industry best practices and up to five other education providers (of your choice), with insights across 80+ metrics every month.
By leveraging these insights, ACXPA empowers education providers to deliver exceptional customer experiences, achieve operational excellence, and deliver improved business outcomes for all stakeholders.
, There's Even More Exclusive Education Sector Data Available!
As a valued ACXPA Member, in addition to the quarterly reports and data available on this page, you now also have access to a new dedicated education sector page that is updated monthly.
The page features education sector trends, current month leaderboards, Year-to-Date leaderboards, lifetime leaderboards, and downloadable PDF reports with data for three randomly selected education providers, updated monthly and quarterly.
View the Members Exclusive Education Sector data >
For organisations seeking even greater insights into their own performance, the Education Providers CX Benchmarking Service delivers unparalleled data to help you lead the industry.
Compare your performance against industry best practices and any five education providers, with analysis across 80+ metrics every month.
Special Offer!
ACXPA Business Members can purchase an introductory benchmarking trial for just $497 (save $200!). Learn more >
How We Conduct Mystery Shopping Calls to Australian Education Providers
Our Australian-based mystery shoppers are specially trained to replicate real customer enquiries, with calls made at random days and times using differing scenarios tailor-made for general education/course enquiries typically related to course curriculums, schedules, pricing, etc.
Whilst there can always be some debate around sample sizes, ratios of FTEs to the customer base, demographics, busy periods than usual, etc, that can potentially influence results, the reality is none of that is important to a customer.
Customers only care about their call and will make all their judgements and decisions based on that one single experience, and that is what our Mystery Shopping results are designed to capture and reflect.
As we need to remain anonymous, the results we publish typically reflect the experience for new student enquiries where no student ID is required.
Existing students with billing enquiries, timetable changes, campus enquiries, etc, may have a different experience as these can often be handled by different teams and/or treated with different priorities.
Australian Contact Centre Quality Standards
The Australian Contact Centre Quality Standards—refined over 30 years and 50,000 calls—provide a proven framework for assessing contact centre performance.
Why These Standards Matter
- Actionable Guidance: Practical criteria for delivering exceptional customer experiences, tailored for any contact centre.
- Proven Results: Higher satisfaction, increased sales, improved NPS, enhanced CES, and reduced AHT.
- Comprehensive Insights: Over 80 performance metrics to identify strengths and improvement opportunities.
This robust framework helps Australian education providers deliver outstanding customer experiences and achieve measurable business success.
Learn more about evaluating your education business against the standards >
The Latest Quarterly Australian Education Providers Call Centre Rankings
Each quarter, we publish updated performance data across five key metrics, along with a free quarterly sector report (below the charts) containing an executive summary with some additional insights.
The data below is just a fraction of the comprehensive insights available monthly to our subscribers and members.
Overall CX - Call Centre Leaderboard
Education Providers - Q4 2024The ultimate measure of customer experience excellence, reflecting performance across all touchpoints, including accessibility and agent mastery.
1st:HOLMESGLEN INSTITUTE68.4%
2nd:TAFE QLD63.8%
3rd:TAFE SA61.5%
Lowest:TAFE WA53.5%
Education Sector Average60.5%
Call Centre Industry Average55.5%
Q4 2024 Report Released Soon!
Accessibility - Call Centre Leaderboard
Education Providers - Q4 2024Evaluates how quickly and easily customers can connect with a live representative, highlighting the simplicity and efficiency of the contact options.
1st:TASTAFE98.1%
2nd:TAFE WA95.0%
3rd:TAFE SA91.4%
Lowest:TAFE NSW81.9%
Education Sector Average90.4%
Call Centre Industry Average71.2%
Q4 2024 Report Released Soon!
Agent Mastery - Call Centre Leaderboard
Education Providers - Q4 2024Assesses the soft skills, professionalism and effectiveness of live agents, focusing on their ability to deliver outstanding customer service across key competencies.
1st:HOLMESGLEN INSTITUTE59.9%
2nd:TAFE QLD53.7%
3rd:TAFE NSW52.5%
Lowest:TASTAFE35.4%
Education Sector Average47.6%
Call Centre Industry Average51.5%
Q4 2024 Report Released Soon!
Average Wait Times - Call Centre Leaderboard
Education Providers - Q4 2024Tracks the average time customers spend waiting to connect with a live agent, (once in the queue) demonstrating the organisation’s responsiveness.
1st:TAFE WA00:02
2nd:TASTAFE00:12
3rd:HOLMESGLEN INSTITUTE00:31
Longest:TAFE QLD01:53
Education Sector Average00:51
Call Centre Industry Average01:25
Q4 2024 Report Released Soon!
With the support of our sponsors, we are proud to make this independent industry data accessible to you for free.
, Your Exclusive Education Sector Insights & Reports
as a member, you have full access to the quarterly public reports (see below) on the performance of Australian Education Providers’ contact centres that also contain exclusive content only visible to members like yourself.
While this provides a high-level view, as an ACXPA Member, you get so much more.
🔓 Your Exclusive Member Benefits:
✔ View individual results for three randomly selected education providers each month and quarter
✔ Access All Historical Quarterly Reports – Track long-term performance trends
✔ Download Monthly & Quarterly Reports (PDF) – Deeper sector insights & analysis
✔ Lifetime & YTD Averages – Compare key metrics across time
✔ Trend Charts & Insights – Available on the Education Sector Benchmarking page
📊 Want the full picture?
The only way to access all 80+ metrics for your contact centre and any five nominated education providers every month is through the Education Providers CX Benchmarking Service. Learn more >
There's a lot more Australian Education Sector Data Available!
Each month, we publish a snapshot of performance data across 80+ metrics for Australian Education Providers contact centres.
Subscribers and members gain access to exclusive monthly and quarterly sector averages, along with selected data for three randomly chosen education providers.
And for guaranteed insights into your contact centre’s performance every month—and a comparison against five competitors of your choice—the Education Providers CX Benchmarking Service is the ultimate solution, offering full visibility across all 80 metrics.
Feature |
Visitors (Your Access) |
Subscribers (Free) |
Members (Paid) |
Education Sector Reports |
Read the Executive Summary for the Quarterly Education Sector Report |
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View the Top 3 and Lowest rankings across 5 key metrics, plus additional insights. |
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View Top & Lowest Scores for Education Providers (8 metrics) |
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Access Individual Performance Data for Three Random Education Providers Each Month & Quarter |
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Download Detailed Monthly & Quarterly Data Reports (PDF) |
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Access Exclusive Education Sector YTD Data & Trend Insights (Members-Only Page) |
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View All Historical Quarterly Reports |
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Additional ACXPA Member Benefits |
Access exclusive discounts on our Education Providers CX Benchmarking Service |
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Access to Australia's Leading Contact Centre Resources |
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Discounts to Events & Live Training |
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, there's a lot more Australian Education Sector data available!
Each month, we publish data on over 80 metrics on customer service performance delivered via the contact centres for Australian Education Providers.
By upgrading to a Membership, you'll be able to instantly access additional insights and reports.
If you'd like to view additional retail education sector data, see below for what's included for Subscribers and Members.
See What You're Missing Out On:
Feature |
Subscribers (Current) |
Members (Paid) |
Education Provider Sector Reports |
Access the Executive Summary of the Quarterly Education Sector Report |
✔ |
✔ |
View the Top 3 and Lowest rankings across 5 key metrics, plus additional insights |
✔ |
✔ |
View Top & Lowest Scores for Education Providers (8 metrics) |
- |
✔ |
Access Individual Performance Data for Three Random Education Providers Each Month & Quarter |
- |
✔ |
Download Detailed Monthly & Quarterly Data Reports (PDF) |
- |
✔ |
Access Exclusive Education Sector YTD Data & Trend Insights (Members-Only Page) |
- |
✔ |
View All Historical Quarterly Reports |
- |
✔ |
Additional ACXPA Member Benefits |
Access exclusive discounts on our Education Providers CX Benchmarking Service |
- |
✔ |
Access to Australia's Leading Contact Centre Resources |
- |
✔ |
Access to Australia's Leading Members Directory & Networking Tools |
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Discounts to Events & Live Training |
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Click a Quarterly Education Sector Report Below to View
Visitors and Subscribers will be able to view the latest report only - Members have access to all historical reports.
View the Australian Education Providers Q3 2024 Call Cenre Rankings with average wait times, customer service quality, call answer percentage and lots more!
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View the Australian Education Providers Q1 2024 Call Cenre Rankings with average wait times, customer service quality, call answer percentage and lots more!
Unlock Deeper Education Sector Insights With Our Benchmarking Service
The data on this page and our free quarterly reports provides a small snapshot of the education sector data available on our website.
Subscribers enjoy access to even more valuable education sector insights, with members unlocking the most comprehensive data and exclusive reports.
But for organisations seeking to deliver industry best practices, the Education Providers CX Benchmarking Service is a must-have solution.
What You’ll Receive:
- Detailed Performance Metrics: Access over 80 key metrics, including accessibility, agent mastery, and more.
- Competitive Benchmarking: Compare your education business against five nominated education providers each month.
- Trend Analysis: Track quarterly and annual trends to identify areas for improvement and celebrate success.
Exclusive Member Benefits
All ACXPA Members receive a 10% discount on the Education Providers CX Benchmarking Service.
ACXPA Business Members enjoy even more value with a $200 discount on our introductory benchmarking report—a trial version designed to provide powerful insights with smaller call samples (2 calls per education provider instead of 6).
This is the perfect way to experience the benefits of benchmarking before committing to the full service.
Go beyond surface-level data—equip your team with the tools and intelligence to deliver efficient and effective customer experiences that drive new business today!
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