CX Roundtable • April 2025

Is CX Relevant or Just Hype?

This roundtable explores whether CX still creates real competitive advantage, how brand experience differs from customer experience, and why human-centred design matters even more as efficiency, digitisation and AI reshape customer expectations.

Host: Kevin Perry
Panel: Edwina Olver, Campbell Davies
Duration: 46:35
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April 2025 CX Roundtable Host & Panel

The practitioners behind the discussion.

Host Kevin Perry

Kevin Perry

Head of Customer Experience & Personalisation | IVE Group

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