CX Roundtable • March 2026

Customer Journey Mapping: Strategy, Silos and the Moments That Matter

How do you turn a customer journey map from a workshop output into the backbone of your CX strategy — and what gets in the way when organisations actually try?

Host: Kevin Perry
Panel: Campbell Davies, James McIntyre, Andrew Ritchie
Duration: 1:00:17
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Host & panel

The practitioners behind the discussion.

Host Kevin Perry

Kevin Perry (CCXP)

Head of Customer Experience & Personalisation | IVE Group

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Panellist Andrew Ritchie

Andrew Ritchie

Founder & Strategy Director | Wonder Works Digital

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