Omnichannel CX in Practice: Loyalty, Consistency and Making AI Work Across the Journey
What does it actually take to deliver a connected omnichannel experience — and how do loyalty programs, brand consistency and AI fit into that picture? In this October 2025 ACXPA CX Roundtable, Karen Clydesdale, Edwina Olver and James McIntyre explore the gap between omnichannel ambition and execution, share real examples from brands getting it right, and discuss how AI can support the journey without customers even knowing it's there.
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October 2025 CX Roundtable Host & Panel
The practitioners behind the discussion.
Kevin Perry
Head of Customer Experience & Personalisation | IVE Group
Connect on LinkedIn Karen Clydesdale
Head of Customer Experience | Tennis Australia
Connect on LinkedIn Edwina Olver
Experience Director | Untangld
Connect on LinkedIn James McIntyre
Principal Consultant | JMC Marketing & CX
Connect on LinkedIn