How to Attract Customer Service Candidates

Attracting quality candidates to customer service roles has become one of the most persistent challenges in the contact centre industry. With thousands of customer service jobs on the market at any given time, organisations that rely on generic job ads and gut-feel hiring practices are consistently losing the best candidates to employers who have taken the time to understand who their candidates really are and what they actually need to see before they'll apply.

Deanne Martin, Head of Customer Experience and Service at SEEK, brings a rare combination of insider labour market data and hard-won operational experience to this topic. Having recruited significantly into SEEK's own customer service teams over the past two years — using a structured, data-informed approach — Deanne offers a practical and evidence-based perspective that goes well beyond standard recruitment advice.

In this Member Byte, Deanne walks through five specific tips covering candidate profiling, job ad construction, attraction drivers, the engagement process, and building a culture that candidates want to join. Each tip is grounded in real examples from SEEK's recruitment practice and is immediately applicable to contact centre environments of any size.