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AI & Automation in CX

Ten questions on AI in service — hallucination, handover design, bias, disclosure, human in the loop and which decisions a machine should never make alone.

Every topic these questions touch on is covered properly in the CX Hub — all our resources in one place, so you’re not hunting across the site for them.

, every topic these questions touch on is covered properly in your CX Hub — all our resources in one place, so you’re not hunting across the site for them.

Everyone on your membership has the full CX Hub — all our resources in one place, so your team isn’t hunting across the site for them.

  • Questions10, multiple choice
  • TimeAbout 5 minutes
  • LevelPractitioner
  • CostFree to take
Visitor accessYou’ll get your score and see which answers you got wrong at the end. A free Subscriber account shows you the correct answer as you go, and how your score compares to everyone else’s.
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AI & Automation in CX

Where AI genuinely helps, where it quietly causes damage, and what has to be in place before you point it at customers — accuracy, escalation, governance, bias and disclosure. Ten questions for anyone deploying AI in service.

The number of attempts remaining is 1

1 / 10

Where does bias in an AI service tool most commonly originate?

2 / 10

What does hallucination mean in the context of a generative AI assistant?

3 / 10

Why is it risky to train an AI assistant only on your existing knowledge base?

4 / 10

What should govern which decisions an AI system is allowed to make on its own?

5 / 10

Which task is generally the safest early use of AI in a contact centre?

6 / 10

What is the strongest argument for telling customers they are talking to an AI?

7 / 10

What is the most important thing to measure when a chatbot handles an enquiry without escalating?

8 / 10

Why should an AI assistant be designed to hand over rather than keep trying?

9 / 10

What does human in the loop mean?

10 / 10

An AI tool cuts average handle time by 15% but repeat contacts rise. What has most likely happened?

 

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