🏆 Australian Call Centre Rankings · Q3 2026

Australian Councils Q3 2026 Call Centre Rankings

Nobody chooses their council. A resident with a question about a rates notice, a missed bin or a planning permit has one number to ring, which makes that call the clearest measure of how a council treats the people who fund it.

We mystery shop Australia's councils as residents making everyday general enquiries, and score every call against 48+ CX metrics aligned to the ACXPA Contact Centre CX Standards. Nobody is told when we are calling.

Overall CX

The headline score: getting through and the conversation, combined

60.2%

▲ 4.4 pts on Q2 · highest since Q3 2025

Accessibility

How easily callers reached a real person

66.6%

▲ 0.1 pts on Q2

Agent Mastery

How well agents handled the conversation

57.4%

▲ 3.4 pts on Q2

National ranking

Councils' Overall CX against the other sectors we benchmark

4th

of 7 sectors · all-industry 59.0%

The quarter in one line: councils explain things better than any sector we benchmark and open the call worse than any, while a few still make residents wait too long to get through.

↑ Report sections
🏆 Australian Councils Leaderboard – Q3 2026

Recognising Call Centre Excellence for Australian Councils

Congratulations to Whitehorse City, which leads Australian councils this quarter with the highest Overall CX and Accessibility in the sector.

For a resident, a good council call is quick to reach and leaves them clear on what to do next. The councils at the top of this table answer quickly and explain things clearly.

Overall Winner — #1 Ranked Call Centre, Australian Councils
🏆 BEST CUSTOMER EXPERIENCE
Australian Councils - Q3 2026Australia’s Leading Councils by Contact Centre CX Score on general enquiries from residents — combining Accessibility (how easily residents get through) and Agent Mastery (how well they’re helped).
1st:Whitehorse City Council logo 68.8%
2nd:Maroondah City Council logo 68.7%
3rd:City of Onkaparinga logo 66.2%
Lowest:City of Casey logo 47.6%
🎯 Call Centre CX Quadrant – Q3 2026

Call Centre CX Quadrant – Australian Councils Q3 2026

The quadrant plots Accessibility (how easily a resident reaches a live agent) against Agent Mastery (how well the conversation is handled). It shows the top three and lowest three councils on Overall CX this quarter.

The top three sit together. Whitehorse City, Maroondah City and City of Onkaparinga are all in "easy to reach, strong conversation". Whitehorse City and Maroondah City are past 80% on Accessibility, but around 60% on Agent Mastery.

The lowest three fall short in different ways. Bayside City and City of Launceston are easy to reach, but below 50% on Agent Mastery. City of Casey is the opposite: a capable conversation (60.6%), held back by the lowest Accessibility in the sector (17.4%).

No council reached the Best Practice zone. For the leaders, the next gain is the conversation itself.

Australian Call Centre Rankings · Q3 2026

Contact Centre CX Quadrant

Australian Councils · Everyday resident enquiries

Hover or tap a number to see who it is
BESTPRACTICEEASY TO REACHWEAK CONVERSATIONEASY TO REACHSTRONG CONVERSATIONHARD TO REACHWEAK CONVERSATIONHARD TO REACHSTRONG CONVERSATION01020304050607080901000102030405060708090100Agent Mastery (%) →Accessibility (%) →654321
Top three
1Whitehorse City68.8%Access 87.5%
Mastery 60.7%
2Maroondah City68.7%Access 83.3%
Mastery 62.5%
3City of Onkaparinga66.2%Access 76.0%
Mastery 62.0%
Lowest three
4Bayside City53.8%Access 75.3%
Mastery 44.7%
5City of Launceston51.4%Access 56.5%
Mastery 49.3%
6City of Casey47.6%Access 17.4%
Mastery 60.6%
↑ Accessibility (up the chart)

How quickly and easily a caller gets through to a real person: phone menus, recorded messages, wait time, and whether the call is answered at all.

→ Agent Mastery (across the chart)

How well the agent handles the call once answered: understanding what the caller needs, explaining options clearly, and checking the caller is ready to proceed.

★ The goal: top right

Easy to reach and a strong conversation. Councils in the Best Practice corner score 80%+ on both.

91+ Outstanding76–90 Exceeds61–75 Meets45–60 Below<45 Poor

Shows a selection of the councils ACXPA benchmarks, not every council in the sector. Scores are the quarter average of independent mystery shopping calls, rated against the ACXPA Contact Centre CX Standards.

📋 The Quarter in Review – Q3 2026

Australian Councils · Q3 2026

The Quarter in Review

Australian councils averaged 60.2% Overall CX in Q3, up 4.4 points on Q2 and the sector’s highest result since Q3 2025.

More calls got through. 98.6% of assessed calls were answered within 15 minutes, up from 92.1% in Q2. Agent Mastery rose 3.4 points to 57.4%, while Accessibility held at 66.6%.

Whitehorse City led at 68.8%, just 0.1 points ahead of Maroondah City, with City of Onkaparinga third. City of Launceston posted the largest gain in the sector, up 11.3 points to 51.4%.

At the bottom, City of Casey finished lowest at 47.6%, held back by an Accessibility score of 17.4%. Its conversation scored 60.6%, above the sector average.

📊 How councils compare nationally · Overall CX, Q3 2026

Internet
67.2%
Energy
61.1%
Car Insurance
61.0%
Councils
60.2%
Education
56.4%
Aged Care
56.4%
Banks
52.3%

Councils ranked fourth of the seven sectors, 1.2 points above the all-industry average of 59.0%.

They lead every sector on Educate (73.3%), giving residents relevant, clearly explained information, and on Impact (92.1%, a record for councils), which covers tone, empathy, control of the call and plain-language clarity. But they score lowest of any sector on Engage (20.5%), the opening of the call, as they did in Q2.

📊 Q3 2026 Scorecard

Every headline measure at a glance

📊 Q3 2026 Scorecard – Australian Councils

The sector average for each measure, how it moved since Q2, and the best and weakest council results this quarter.

See the weakest council on every measure, free. Subscribers unlock the full scorecard.

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MeasureSector avgvs Q2Best in sectorWeakest in sectorYour council
Headline scores
Overall CX60.2%▲ 4.4 pts
68.8%
🔒 Free sign-up🔒
Accessibility66.6%▲ 0.1 pts
87.5%
🔒 Free sign-up🔒
Agent Mastery57.4%▲ 3.4 pts
65.7%
🔒 Free sign-up🔒
Getting through
Calls answered within 15 minutes98.6%▲ 6.5 pts
Several councils tied ▾100.0%
🔒 Free sign-up🔒
Average wait1:32▼ 0:07
0:10
🔒 Free sign-up🔒
Time in phone menu0:55▲ 0:04
0:07
🔒 Free sign-up🔒
Time to reach a person2:26▼ 0:03
0:50
🔒 Free sign-up🔒
Menu layers1.1▲ 0.1
2 councils tied ▾0.0
🔒 Free sign-up🔒
The conversation
Engage20.5%▲ 2.8 pts
37.5%
🔒 Free sign-up🔒
Discover48.1%▲ 4.7 pts
3 councils tied ▾55.6%
🔒 Free sign-up🔒
Educate73.3%▲ 5.2 pts
2 councils tied ▾77.8%
🔒 Free sign-up🔒
Close49.9%▲ 1.8 pts
74.1%
🔒 Free sign-up🔒
Impact92.1%▲ 2.4 pts
100.0%
🔒 Free sign-up🔒
MeasureSector avgvs Q2Best in sectorWeakest in sectorYour council
Headline scores
Overall CX60.2%▲ 4.4 pts
68.8%
47.6%
🔒
Accessibility66.6%▲ 0.1 pts
87.5%
17.4%
🔒
Agent Mastery57.4%▲ 3.4 pts
65.7%
44.7%
🔒
Getting through
Calls answered within 15 minutes98.6%▲ 6.5 pts
Several councils tied ▾100.0%
88.9%
🔒
Average wait1:32▼ 0:07
0:10
3:44
🔒
Time in phone menu0:55▲ 0:04
0:07
2:12
🔒
Time to reach a person2:26▼ 0:03
0:50
5:04
🔒
Menu layers1.1▲ 0.1
2 councils tied ▾0.0
3.8
🔒
The conversation
Engage20.5%▲ 2.8 pts
37.5%
2.8%
🔒
Discover48.1%▲ 4.7 pts
3 councils tied ▾55.6%
33.3%
🔒
Educate73.3%▲ 5.2 pts
2 councils tied ▾77.8%
62.5%
🔒
Close49.9%▲ 1.8 pts
74.1%
24.8%
🔒
Impact92.1%▲ 2.4 pts
100.0%
71.1%
🔒

Q3 2026 is the average of July, August and September. Hover over or tap a measure to see what it covers. Average wait and time to reach a person include unanswered calls, counted up to the time limit. Councils are allowed 15 minutes to answer, as a council enquiry is rarely as time-critical as a sales call. Green is better, red is worse.

Where would your council sit in this table? Council Benchmarking scores your own customer service line on every one of these measures, alongside the peer councils you choose. Plans start from $397 a month.

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🏛️ Council by Council – Q3 2026

The stories behind the numbers

🏛️ Council by Council – What Moved in Q3

The top three, and the lowest

Whitehorse City
68.8%Overall CX · #1

Tops the sector on Overall CX and Accessibility (87.5%). Every assessed call was answered within 15 minutes, reaching a person in 1:24, with no access deductions.

The opening is its gap: Engage scored 14.0% against a sector average of 20.5%. Its Close score (70.0%) was the second-best in the sector.

Maroondah City
68.7%Overall CX · 2nd

Just 0.1 points behind Whitehorse City, with the second-highest Accessibility (83.3%) and Agent Mastery (62.5%) in the sector.

Its Educate score (77.8%) was the joint-best in the sector, and every assessed call was answered within 15 minutes.

City of Onkaparinga
▲ 1.2 ptsOverall CX · 3rd

A third consecutive quarterly gain, with Agent Mastery up 5.1 points to 62.0%. It set the sector’s best Close (74.1%) and Impact (100%) scores.

Getting through slowed: the average wait more than doubled, from 1:14 to 2:37, and Accessibility fell to 76.0%, its lowest on record.

City of Casey
17.4%Accessibility · lowest

Lowest on Overall CX (47.6%) despite a third consecutive gain. Callers worked through the deepest phone menu in the sector (3.8 layers), and 88.9% of calls carried an access deduction.

Residents who got through had a capable conversation: Agent Mastery was 60.6%, above the sector average of 57.4%.

🔒 Want to see how other councils performed? ACXPA Members see the stories for a selection of the councils we benchmark, plus council-level results in the Council Rankings Dashboard.

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🔒 Want to see how other councils performed? ACXPA Members see the stories for a selection of the councils we benchmark, plus council-level results in the Council Rankings Dashboard.

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Stories for a selection of the councils we benchmark this quarter.

Leading and climbing

Whitehorse City
68.8%Overall CX · #1

Tops the sector on Overall CX and Accessibility (87.5%). Every assessed call was answered within 15 minutes, reaching a person in 1:24, with no access deductions.

The opening is its gap: Engage scored 14.0% against a sector average of 20.5%. Its Close score (70.0%) was the second-best in the sector.

Maroondah City
68.7%Overall CX · 2nd

Just 0.1 points behind Whitehorse City, with the second-highest Accessibility (83.3%) and Agent Mastery (62.5%) in the sector.

Its Educate score (77.8%) was the joint-best in the sector, and every assessed call was answered within 15 minutes.

City of Onkaparinga
▲ 1.2 ptsOverall CX · 3rd

A third consecutive quarterly gain, with Agent Mastery up 5.1 points to 62.0%. It set the sector’s best Close (74.1%) and Impact (100%) scores.

Getting through slowed: the average wait more than doubled, from 1:14 to 2:37, and Accessibility fell to 76.0%, its lowest on record.

City of Launceston
▲ 11.3 ptsOverall CX

The largest gain in the sector this quarter. Every assessed call was answered within 15 minutes, up from 66.7% in Q2, and Accessibility rose 15.9 points to 56.5%.

The conversation is the next step: Agent Mastery (49.3%) is its lowest on record, with the sector’s lowest Discover score (33.3%).

Mixed results

City of Kingston
65.7%Agent Mastery · #1

The strongest conversation in the sector, with Engage (34.4%), Close (69.3%) and Impact (96.9%) all well above the sector average.

Reaching it is the problem. Callers took 5:04 to reach a person, the slowest in the sector, and its menu design score (34.7%) was the lowest.

Brisbane City
0:50Time to reach a person · fastest

No phone menu, every assessed call answered within 15 minutes, and an average wait of 0:10, the shortest in the sector and its fastest on record.

But the opening of the call scored 2.8% on Engage, the lowest in the sector. Its Impact score (97.2%), which covers tone, empathy and clarity, was among the highest in the sector.

Manningham
37.5%Engage · #1

The best opening to a call in the sector, and the third-highest Agent Mastery (62.2%).

Callers waited 3:44 for an agent, the longest in the sector, and 61.1% of calls carried an access deduction.

Room to improve

City of Stirling
▼ 3.7 ptsOverall CX

Accessibility fell 15.8 points to 59.7%, and the time to reach a person rose from 1:44 to 2:06.

The conversation held up: Agent Mastery rose 1.6 points to 58.1%, above the sector average.

Bayside City
44.7%Agent Mastery · lowest

The lowest Agent Mastery in the sector, with the lowest Close (24.8%) and Impact (71.1%) scores.

Accessibility is stronger (75.3%), but 11.1% of assessed calls weren’t answered within 15 minutes, the highest share in the sector.

City of Casey
17.4%Accessibility · lowest

Lowest on Overall CX (47.6%) despite a third consecutive gain. Callers worked through the deepest phone menu in the sector (3.8 layers), and 88.9% of calls carried an access deduction.

Residents who got through had a capable conversation: Agent Mastery was 60.6%, above the sector average of 57.4%.

🚪 Where Residents Wait – Q3 2026

Where the sector is losing ground

🚪 Where Councils Still Keep Residents Waiting

The phone menu isn’t the problem for councils. The queue is.

How long it takes to reach a person, split into navigating the phone menu, listening to recorded messages, and waiting for an agent:

Fastest · 0:50Brisbane City
0:40
0:10
0:00 menu · 0:40 messages · 0:10 waiting
Sector average · 2:26Australian councils
0:34
1:32
0:21 menu · 0:34 messages · 1:32 waiting
Slowest · 5:04City of Kingston
1:09
3:23
0:31 menu · 1:09 messages · 3:23 waiting
Navigating the menuRecorded messagesWaiting for an agent

Includes unanswered calls, counted up to the time limit. Totals can differ from the parts by a second because each figure is averaged separately.

Most of the time to reach a person is spent in the queue. On the average call, residents waited 1:32 for an agent, against 0:21 in the menu and 0:34 of messages. Councils use fewer menu layers than any other sector we benchmark (1.1 on average).

1.4%of assessed calls weren’t answered within 15 minutes, down from 7.9% in Q2.
24.0%of calls carried an access deduction, up from 17.5% in Q2.
5:04to reach a person at the slowest council, against 0:50 at the fastest.

The opening of the call is the weakest part of the conversation. Engage averaged 20.5%, the lowest of any sector we benchmark. Brisbane City, the fastest council to reach, scored 2.8%.

It is the moment a resident decides whether they have been heard, and the cheapest part of the call to get right. See Public Sector Customer Service Training for the Welcome, Intent, Name and Bridge steps that make up a strong opening.

Sector Trends – Australian Councils (12-Month View)

How the sector’s three headline scores have moved over the last four quarters. Each bar is the average for Australian councils in that quarter.

Australian Councils Key Metrics - 12 Month Trend Q3 2026
ℹ️ How This Report Works
What the Three Scores Measure
How the Overall CX Score Is Calculated
How We Select and Score the Councils We Benchmark
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