ACXPA Articles

Welcome to the collection of articles published by the Australian Customer Experience Professionals Association (ACXPA). All our articles are written by real people who have contributed their time and expertise in writing great content for our audience that helps to educate, inspire and inform both inside and outside of our industry.

Use the category filters below to find articles by topic. We also recommend exploring our comprehensive Industry Glossary — a detailed reference covering CX and contact centre terms, metrics, frameworks, and best practices, all written to professional standards.

Explore ACXPA's Resource Hubs

In addition to the articles listed below by category, we have specialised hubs that bring all our resources together by topic. While many resources are freely accessible, members gain access to advanced tools, templates, calculators, and frameworks.

Customer Experience Hub

Strategy frameworks, measurement tools, and thought leadership for CX professionals.

Explore CX Hub

Call Centre Hub

Contact centre operations, performance standards, and industry benchmarks.

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WFM Hub

Workforce planning calculators, rostering tools, and capacity management resources.

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Customer Service Hub

Frontline service templates, response guides, and quality frameworks.

Explore Customer Service Hub

Complaints Handling Toolkit

ISO 10002 frameworks, response templates, and resolution strategies.

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Glossary

Industry terms, metrics definitions, and technical explanations for CX and contact centres.

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Your Member Resources

In addition to the articles listed below by category, you have access to specialised hubs that bring all our member resources together by topic — including tools, templates, calculators, and frameworks.

Members CX Hub

Advanced frameworks, maturity audit, and strategy tools exclusively for members.

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Members Call Centre Hub

Contact centre maturity tool, rankings dashboard, and operational standards.

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WFM Hub

Full suite of workforce calculators, capacity planning tools, and benchmarks.

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Customer Service Hub

Templates, response guides, health check tool, and quality frameworks.

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Complaints Handling Toolkit

ISO 10002 frameworks, templates, and resolution playbooks.

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Member Bytes

Expert video library with searchable transcripts and downloadable insights.

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  • Contact Centre Employees
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  • Industry insights

Customer Service Best Practices for Medical & Health Practices

Discover 30 customer service best practices for medical practices — from essential phone and reception standards through to what the leading patient-centric practices are doing right now. Free checklist included.

Erlang C Isn’t Broken — But Your Workforce Planning Might Be

Erlang C still has a place in contact centre workforce planning, but it was built for a simpler world. This article explores where it still works, where it breaks down, and what leading contact centres are using instead.

Using AI in Recruitment for Call Centres

Discover how call centres can use AI in recruitment. Explore pros, cons, risks, and practical examples with AI prompts to improve hiring outcomes.

2025 Australian Contact Centre Industry Best Practice report

Key stats, KPIs, benchmarking data and more in the free 2025 Australian Contact Centre Industry Best Practice Report – the largest in Australia.

Why Looking at AHT Outliers Matters

Learn how identifying AHT outliers helps contact centre leaders cut through data noise, improve coaching, and prioritise performance actions with clarity.

Time is Money: How to save time and money by rethinking RTM

Discover the benefits of real-time management automation in the call centre to improve efficiency and the customer experience.

Why Becoming a Leader of Managers is a Recipe for Disaster

Leading managers is a new challenge. Build trust, drive strategy, and inspire impact with these proven tips to succeed as a true leader of managers.

Australian Phonetic Alphabet

Australia uses the NATO Phonetic Alphabet, but here’s a funny Aussie version with words like Arvo, Bogan & Quokka. Download it for a laugh!

How Workforce Planning Drives a Better Customer Experience

Discover how Workforce Planning goes beyond scheduling to create a people-first approach that drives exceptional customer experiences in contact centres.

How to Set KPIs for Call Centre Team Leaders

How to set the right KPIs for Call Centre Team Leaders to drive success in your business with examples, stats and best-practice tips.

Customer Service Keywords for Resumes

Land an interview with our customer service keywords for resumes that will appeal to human recruiters and get you past the AI checks.

Customer Service Skills

We reveal what are considered customer service skills along with some tips to help people improve their skills to obtain and retain employment.

2024 Australian Contact Centre Industry Best Practice report

Key stats, KPIs, benchmarking data and more in the free 2024 Australian Contact Centre Industry Best Practice Report – the largest in Australia.

Contact Centres and Digital Platforms: A Symbiotic Bond

This article explores the symbiotic relationship between digital platforms and contact centres for improving customer service and operational efficiency.

Expert Tips on How to Handle Overflow Calls in the Call Centre

Handling overflow calls in a call centre environment can be tricky, so we reveal best practice industry tips on how to manage them for your business.

16 Customer Service Phrases for Angry Customers

If you’ve got an angry customer on the phone, we’ve got 16 Customer Service Phrases for Angry Customers that can apply in multiple situations!

How Australian businesses can cultivate customer relationships

With increasing rising cost of living pressures, learn how businesses can make a few workflow adjustments to ensure they continue to prioritise customer relationships.

Halloween Ideas for Work

Inject a bit of fun and spookiness into your office with these great Halloween ideas for work including amazing food themes, costumes and more!

The Science of Call Centre Hold Music

Discover everything you need to know about call centre hold music including best practices, the psychology of what customers like, music selection and more!

Cost to replace a contact centre agent

The true cost to replace a contact centre agent in Australia, tips on how to reduce it and a calculator you can download to work out your own cost.

Customer Experience Statistics to Use at Work

Customer Service and CX/Customer Experience Statistics you can use at work to impress the boss or build your business case. Constantly updated!

Worst Call Centre Hold Times in Australia

Industry insights into the worst call centre hold times in Australia along with the worst customer service by industry and what companies can do to turn it around.

Popular Call Centre Metrics

A list of the 10 most popular call centre metrics including industry standards & benchmarking data, examples and calculations.

In a world of AI, it is time to value human interaction as a skill.

In a world of emerging AI, is it time we value human interaction as a skill and start to treat call centre workers with the respect they deserve?

7 Hilarious signs you really work in a call centre

If you work in a job that is on the phones all day, these signs you really work in a call centre will be immediately identifiable!

Tips for Enhancing CX Using Generative AI

As ChatGPT takes the world by storm, we share some current and future benefits and tips for enhancing CX using generative AI.

Ideas to enhance employee engagement in a contact centre

Ten powerful ideas to enhance employee engagement in a contact centre that are easy to implement and won’t cost you a fortune!

How to create a seamless digital experience across touchpoints

How customer touchpoints are pivotal to carving cohesive and flawless customer journeys through a seamless digitial experience.

10 Things only real call centre employees would understand

Call Centres can be a weird and wonderful place to work and only real call centre employees would understand these 10 common things that happen.

Behind the White Gloves: Revamping Customer Service in a Premium Bank

Real-world case study of how optimising contact centre shift times was a catalyst for revamping customer service in a premium bank.

2023 Australian Contact Centre industry Best Practice report

Key stats, KPIs, benchmarking data and more in the free 2023 Australian Contact Centre Industry Best Practice Report – the largest in Australia.

Habits of Successful Contact Centre Team Leaders

Discover the secret habits of successful Contact Centre Team Leaders who coach, nurture and lead teams to achieve individual and team success.

10 signs you’ve been working in a call centre too long

Countdown the telltale signs you’ve been working in a call centre too long — from disconnect button fantasies to system outage dreams.

20 Complaints Management Tips to Improve your CX

20 Complaints Management tips for any business/company that needs to improve their complaints handling processes, procedures, KPIs and more.

Australian Contact Centre Industry Information

Learn more about the Australian Contact Centre industry, including FAQs, benchmarking data, common myths and access to the industry’s leading resources.

Insights to Call Centre Recruitment and Employee Engagement in 2023

Gain insights from the Call Centre Recruitment and Employee Engagement 2023 symposium held at the Red Energy contact centre.

15 Best things about working in a call centre

All you seem to hear is bad things about working in a call centre so in response, here are the 15 Best things about working in a call centre!

How to create a customer experience strategy

What measures, what programs, how will I know it will drive change? Read on for expert tips on how to create a customer experience strategy!

How to enable Psychological safety in the Workplace

Psychological safety is the glue that holds the most successful teams together and these 8 tips can help you achieve it.

Why Journey Mapping is a team sport

Examples of Journey Mapping in the education and finance sector, along with key insights and tips into making your journey mapping a success.

5 Tips to increase contact centre productivity

Learn 5 tips to increase contact centre productivity and accelerate employee engagement that can be applied in any contact centre.

Omnichannel Communication – the new customer service?

Learn more about Omnichannel Communication and the alternatives now available for customer service as customers move away from the phone channel.

2022 Australian Contact Centres Best Practice report

View key stats, KPIs, benchmarking data and more in the free 2022 Australian Contact Centres Best Practice report – the largest in Australia.

Dealing with anger and abuse in customer service today

Bruises and black eyes? Have the stakes been raised in dealing with anger and abuse in customer service today? Why stress is causing issues for us all.

How to Manage Angry Customers

Learn how to manage angry customers with the HEAT acronym for customer service: Hear, Empathise, Apologise, Take Action.

Empathy Statements for Customer Service

Empathy statements are words or phrases that show a customer you understand and care about how they feel — the foundation of de-escalation.

Outsourcing to an Australian Contact Centre

If you’re considering outsourcing to an Australian contact centre this vendor-agnostic article contains costs, key facts and info you need to know!

An introduction to customer personas

Creating customer personas are one of the most received requests by CX professionals… what are they, when do we create them, and why do we need them?

Using gamification to maximise employee engagement

Tips and insight into why using gamification to maximise employee engagement can be rewarding for your employees and your business.

Tax Deductions for Contact Centre Workers

Free guide on what you can (and can’t!) claim as Tax Deductions for Contact Centre Workers.

Tips on how to retain call centre employees

Practical, evidence-based ways to retain call centre employees — covering the foundations that drive retention and the perks that amplify it.

Active Listening Skills for Call Centres

Active listening skills are the practised discipline of concentrating on, understanding, and responding to a customer so they feel heard.

2026 Australian Call Centre Salaries

Learn more about the current Australian Call Centre Award Rates including job classifications, penalty rates, average salaries and bonuses.

6 Tips for Handling Customer Complaints

If you have to deal with customers, these tips for handling customer complaints will ensure you’re prepared when someone gets angry or upset.

Phonetic Alphabet Free Download

View, listen to or download the phonetic alphabet used in call centres or customer service including a PDF desktop guide to stick on your desk/monitor.

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